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How Much is that Viral Video in the Window?

ByNalts

(This is a guest column by Erik Bratt, director of marketing communications for ProQuo. ProQuo helps consumers eliminate junk mail, and recently hired xlntads.com. (a new-media promotion firm with whom I work occasionally) to solicit quality video entries that help ProQuo describe its value proposition in unique and entertaining ways. Can you really buy a…

Jay Leno Rips YouTube Video Then NBC Claims Rights to It

ByNalts

NBC/Universal used, without permission, a YouTube video by an indie comedy duo Brian Kamerer and Travis Irvine. The Jay Leno Show – then had the video taken down with a copyright claim. Despite growing internet outcry, both media giant and talk show host have not said or done anything to address the injustice. Almost every major…

Professor Galloway Gets His Shit Together; MBA Students Realize Behavior Science Matters

ByNalts

An NYU Business School Professor might have taught the next generation of business students something vital about “emotional intelligence” and behavioral science… by ignoring it to his peril. For context, you should know the background: An NYU student showed up late to a class in Feburary (seems he was shopping his options), and was kicked…

5 Comments

  2. I belong to several Yahoo groups. Not interested in joining another, though. Sorry Kevin, but I enjoy your blog more when it ISN’T about online marketing. 😉

  4. Is this about marketing your online videos, or about doing marketing by way of online videos?

    Either way, it doesn’t apply to me.

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