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Top YouTube Creator Spinning Off New Video-Community Site (working title RenettoTube.com)

ByNalts

One of the most popular YouTube creators, “Renetto,” has been discussing a revolution, and aspirations to create a new website for unmet online-video community. The new site, a homage to Paul Robinette’s self absorption, is aptly titled “RenettoTube.” I announced the new site in this video from last weekend (see launch video). Oh- and I…

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Video Production… 6 “Back to the Basics” Tips from My Sister

ByNalts

In my haste making videos in my spare time, I have strayed from the basics of video production that I learned doing grunt work for 7 summers at PBS. Some of my crappy videography is probably a subconscious desire to give my videos a raw, unproduced feel. Today my sister sent me 6 smart tips. She’s a…

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First-Ever Instructional & Entertaining DVD Series on Viral Video: Charles Trippy’s Weapon To Win “The Next Internet Millionaire”

ByNalts

Yaro Starak of “Entrepreneur’s Journey” feels otherwise, but I’m betting on CharlesTrippy as the winner of the first-ever internet reality show, “The Next Internet Millionaire.” For those who haven’t followed the show, we’ve seen 12 hopefuls eliminated “survivor” style over 12 web-only shows, and it’s down to two people. Charles Trippy, a college student and…

How to Implement Social Media Despite Agency Limits & Stakeholder Fears

ByNalts

This Content-to-Commerce post revealed some interesting social-media statistics, and prompted me to answer two questions: “Why aren’t digital agencies bringing social-media to clients?” “Why can’t brands seem to overcome their internal inertia?” I have the somewhat rare experience of having seen social media strategy and tactics in various roles: as a marketer (client), client stakeholder…

Poptart Taps Top YouTube Musicians

ByNalts

Credit to Poptart for tapping the two most-subscribed YouTube musicians: DaveDays and VenetianPrincess, and for taking over the homepage to promote the campaign (exhibit A). Let’s look objectively as possible at this campaign to see what worked and didn’t… The homepage takeover caught my attention first, even though I’m subscribed to both of these musicians…

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