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Product Placement in Viral Videos. Where Marketing & Entertainment Meet.

ByNalts

I was passed over for YouTube’s ad-sharing “partner” program, so it’s time for more product placement videos. For $1K-$5K, Nalts will make a custom video that will appear on his popular YouTube channel and other online video sites. For details, see this video where Nalts “the video creator” debates Kevin Nalts the marketer. How does…

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New Entries to “Crap in a Tiffany’s Bag” Contest

ByNalts

Here’s the latest two entries to the “Crap in a Tiffany’s Bag” contest. The bar is set wonderfully low for this contest. All you have to do is enter and you’re pretty much guaranteed to be a finalist as long as your video isn’t that good. Remember the rules- it has to garner lots of…

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Interactive Agency “Eats Its Own Dogfood”

ByNalts

A lot of interactive agencies are now pitching clients on the value of online video to promote products and services. But how many of them are brave enough to throw themself in the mix? At a recent “lunch and learn” for Atlanta-based “Spunlogic,” I spoke about online-video marketing to some major media and marketing companies….

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State Farm Goes for “Where’s the Beef” Campaign With “Legs”

ByNalts

BrandWeek reports on a new campaign by State Farm that includes a viral video contest: State Farm asks, then answers, the question, “Now what?” in a campaign that shows people having to deal with common, but difficult, situations. The campaign, via DDB, Chicago, targets young drivers and is anchored by three TV spots, in which…

Butterfinger Contest: What We’ve Learned About Contests

ByNalts

The video contests are getting better. Here are some things Butterfinger Contest is doing that shows they’re learning from previous contests: Prizes are perfect for the target audience. What better of a way to inspire a videographer than to give him/her video toys? YouTube uses groups to manage entries, and that removes the necessity of having…

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How to Win a Contest (Case Study)

ByNalts

ZackScott, one of my favorite fearless video creators, returns for a guest blog post about winning a recent Xlntads ProQuo contest (disclaimer: Zack and I both contribute to Xlntads as members of a “creative advisor board, and he wins contests while I think about them). Zack told me yesterday, “I’m hoping people think I’m such…

3 Comments

  3. You should have entered, dude. “Normal Town” would have liked to see some competition.

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