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Help the Kayak “Trip Ideas” Campaign

ByNalts

Kayak, a travel site, has been running a “trip ideas” campaign with simple quirky 15-second ads, such as a “visit Alaska before the big oil companies do.” Or “discover a coffee before it’s available at Starbucks.” The latter I find myself playing over and over for the cappuccino echo. Here’s the lot of them. Make…

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Seven Deadly Sins of Advertising Via Viral Video

ByNalts

Show me a marketer without “viral” on her marketing plan and I’ll show you an online video site that’s profitable. Advertising offline is getting harder with time-shifted television and declining viewership, and online advertising is getting more complex with paid-search prices rising and banner click-thru’s dropping. Given the low variable cost of viral, it’s natural…

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State Farm Goes for “Where’s the Beef” Campaign With “Legs”

ByNalts

BrandWeek reports on a new campaign by State Farm that includes a viral video contest: State Farm asks, then answers, the question, “Now what?” in a campaign that shows people having to deal with common, but difficult, situations. The campaign, via DDB, Chicago, targets young drivers and is anchored by three TV spots, in which…

3 Comments

  3. You should have entered, dude. “Normal Town” would have liked to see some competition.

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