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Madvidpulation

ByNalts

Ever heard of the term “Madvidpulation”? Of course not. Because I made it up today. But here’s the concept. Real video clips that mislead the view into concluding a story that isn’t true. Here’s my example via Revver. I also did an alternative that was more for YouTube. Did I madvidpulate you?  

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The Advertising Agency’s Five Stages of “Online Video” Grief

ByNalts

Remember how major advertising agencies handled the Internet? Let’s recap their 5 stages of grief: Denial: The web is not a big deal. It’s a fad. Let the little Internet agencies form. We’re not losing much in fees. Anger: Who’s coming to our monthly all agency day? The Internet agency? First the Public Relations agency,…

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Sprint and Verizon Stalk Film-Festival Circuit

ByNalts

It would appear that the Howard Stern & XM Radio deal has scared the hell out of cell-phone providers. Cingular has partnered with HBO, and Sprint and Verizon are hunting for "short films suitable for the size-challenged cell-hone screen," according to Newsweek. Nokia is setting up a tent at the Los Angeles Film Festival to…

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State Farm Goes for “Where’s the Beef” Campaign With “Legs”

ByNalts

BrandWeek reports on a new campaign by State Farm that includes a viral video contest: State Farm asks, then answers, the question, “Now what?” in a campaign that shows people having to deal with common, but difficult, situations. The campaign, via DDB, Chicago, targets young drivers and is anchored by three TV spots, in which…