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Sponsored Fun or Selling Out? Comedy Duo On Road Trip for Plop, Plop, Fizz, Fizz.

Rhett and Link, comedic video amateurs, are mountaineering above the overhang of “The Great Cliff of New-Media Sponsored Advertising.” They’re harnessed to each other with a taut rope, knotted with creativity. The friends swing effortlessly to the next hold in a pendulum traverse. Rhett knows the objective danger as he firmly grabs his nub, and Link’s total attention is committed to…

TheMightyThor1212 Not Alone at Boston YouTube Gathering

The YouTuber who has attended every YouTube gathering since 2002, TheMighyThor1212, was surprised to be joined by two other people at the weekend’s Boston YouTube gathering. Joe, aka MysteryGuitarMan, attended and took some photos. A Ben Franklin lookalike was the third attendee, although he said he planned to be at the venue before he was…

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How to Turn a Viral Video Blunder Into a Public Relations Nightmare

Case study time! You’re a J.C. Penney marketer and you find out that one of your recent advertisements spawned an inappropriate parody that landed on YouTube. The mock ad, in fact, was created by a NYC production company that was working for your advertisement agency (Saatchi & Saatchi). The ad shows teenagers timing themselves going…

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Three Golden Rules of Online-Video Creation

For years I’ve written countless words about “do this” and “don’t do this” related to online video creation. Some of this applies to amateurs or pros, and some to advertisers and brands. Today’s advice pertains to three “Golden Rules”, and it’s important for all of us- but especially creators. Let’s look at the Three Biggest…

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Metacafe Gives Viewers Wikipedia-Like Editing Control of Videos

It’s maddening when a creator tricks viewers with misleading thumbnails, titles, tags and descriptions. Until now, we’ve counted on the website’s search engine to solve that problem. But even YouTube’s Google-like sophistication still opens the door to tricks by Viral Video Villians. Google learns from its users, and I imagine the YouTube search engine quietly…