I made a spoof video last week called “Why You Should Rate” that was designed to point out a little YouTube myth. People think that a highly rated video with lots of comments means that they’ll get views. To further illustrate the point, the video itself is one of YouTube’s “top 20” highest rated videos…
I met the Marketing Diva (Toby Bloomberg) at a Cox Communications event. She pulled out her Flip cam and asked me to define social media. So I gave her a quick answer. Then along comes “The 60 Second Marketer” and packages this spontaneous clip into the following video called “What is Social Media.” Suddenly, my…
How do I miss something this viral? It’s called Terrorists Bloopers, and it’s a low-budget parody of the “Girls Gone Wild” advertisements. A funny spoof on cheesy commercials and terrorism. And the ending is worth waiting for. Here’s some fun trivia about it: It was created by a Brooklyn NYC comedy troupe named Poykpac. Here’s another…
Sorry. I’m a little slow on the uptake here. Didn’t pay much attention to Roku (a device that allows you to stream videos via Netflix instead of dealing with red-envelope chaos). I used to be a rabid Netflix user, but finally got overwhelmed with the logistics. But now if I buy a $99 Roku device…
Did you know there’s a tool that allows you to easily convert iSight footage to a YouTube upload? It’s called Vidnik. And it’s one of a hanful of cool shareware video applications available for you Mac users (all 45 of you). Ostatic reveals “6 essential open source apps for Mac videographers.” Some are handy, like…
The Interactive Advertising Bureau (IAB) has now proclaimed metric standards in a PDF document available here. According to the report, “These definitions are part of a larger IAB effort to stimulate video industry growth by making the reporting of metrics for agencies and advertisers across multiple media partners more consistent” Thanks to Mike Abundo of…
Do you want YouTube and amateur videos from the comfort of your living room or bed? I’m the only person I know that uses AppleTV to surf YouTube, but the YouTube blog announced a series of distribution partners. I usually think of YouTube as a company that has been fairly slow to introduce new technologies,…
Remember I predicted that we’d see live news via amateur cameras in 2007? Imagine the next bank robbery where you get to watch along? Maybe there will be an interactive chat so you can give the hostages survival suggestions, and tell them they suck and are gay. Grant, I was a bit early on that…
Nestle teamed with Major League Baseball on this “Take Me Out to the Ballgame” contest (they’ve even got a blog). Nestle’s agency asked me to propose concepts to promote it, but selected Rhett and Link, who did this clever Goth promo. Now viewers will vote the winner, and I’ve got my favorite: Babe Ruth ulele…
Need to send giant video files, but don’t want the hassle of FTP? There’s a proliferation of free sites that will allow you to upload a giant file (100 MB to 1 Gig) and provide someone else with a URL or e-mail so they can pull it down. Some require “client” software, but many need…