It’s become vogue to poke sticks at large brands that enter viral video with all of the grace of a drunk homeless man stumbling into the women’s room at an upscale country club. Says Wagner James Au of NewTeeVee, “Viral videos from giant corporations are a bit like a middle-aged vinyl salesman with a comb-over…
NewTeeVee refers to Rampenfest as murketing and Newsweek recently used the term to refer to the BWM GINA campaign. I may be wrong, but I believe murketing is starting to be used to refer to the “advertorial-like” corruption of marketing and entertainment. That’s not its origin. The fairly new term was coined by Rob Walker in his book, Buying In:…
In a move so brilliantly self promotional that I myself am in awe, TubeMogul ranked the top 40 most-viewed users. This is a delicious marketing tactic because (a) we popularity whores cannot resist bragging rights on this, and (b) if you want to pull a “whose your daddy” on me, you have to use TubeMogul….
You hard core WVFF readers already spend more time watching videos than you sleep. But now you’ll be pleased to know that the rest of the world will catch up by 2103. eMarketer reports that a Multiplatform Video Report by Solutions Research Group study suggest we’ll be consuming more than 8 hours of video (via…
Sick of paying a satellite or cable bill from Verizon, Comcast or another provider? Here are 35 ways around it.
I haven’t seen a video so begging for satire in ages. It’s a BMW promotion for GINA — a new cloth-like exterior for cars. Who needs pesky, antiquated metal structure on their cars? Metal is so Neandorthal, dude. The first Terminator was big and clunky, but the next ones got smooth and sexy. Metal only gets…
TubeMogul reports on the short shelf life of online videos (courtesy of ReelPopBlog). While it’s true that 25% of video’s views tend to occur within the first 4 days, this is a bit missleading. First, TubeMogul focused on videos exceeding 1,000 views and the website is used more by serious content creators looking for broad distribution. Second,…
Being a finalist in the Oreo Global Moments contest renewed my interest in online-video contests. There are a few that have deadlines looming:The XLNTAds Road Trip is due June 30 and has a prize of $7500 with two “runner’s up” prizes of $750. Shoot a pilot episode of a road-trip based show that will attract the interest…
When I first discovered Yahoo! Answers, I rolled my eyes. Another futile attempt to facilitate the “knowledge sharing,” which historically provides lots of value for the recipient but little motivation for the subject-matter expert. It’s been the age-old problem of knowledge management within corporations, and part of the reason that Epinions and other companies have…
Here’s an AP story on Yahoo! Video that shows some footage from a recent rally against gay marriage. Seems some hardcore Baptists felt compelled to remind homosexuals that God hates them. In this screen shot, we see infamous YouTuber “NutCheese” capturing the drama. And here’s her video, titled “God Hates Fags.” Don’t tell Him I…