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Do Marketers Understand Online Video?

ByNalts

So it’s been a week since my last post. I’m rusty. Yet I’m down in Florida at the iMediaConnection Brand Summit, and the theme is “Turning Advertising Into Content.” I simply love that tagline, and quite possibly may steal it. The event is packed with marketers from some of the largest names in the world…

Bank of America is Your Sweet But Senile Grandmother on Twitter

Bank of America is Your Sweet But Senile Grandmother on Twitter

ByNalts

Digiday writer Saya Weissman lists Bank of America in the top-5 brand fails on Twitter, and I just had my own amusing experience with the bank. Today’s lesson for brands is simple: while it can’t hurt to integrate your customer service help desk with your social media efforts, you probably shouldn’t have customer service reps…

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YouTube Goes Bollywood: Game On

ByNalts

Gautam Anand, director for content partnerships (Asia Pacific), told the Hindustan Times, “We are looking to significantly ramp up our long-form Bollywood movies catalogue. Full length catch-up shows have been getting a tremendous response from across the globe.” It seems even the most celebrated Bollywood songs have taken to recent parodies like the recent Guild…

6 Comments

  2. You think i’m going to click on that, but I won’t. I know better than to actually watch your videos Nalts.

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