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Kevin is a poopie head

ByNalts

! discuss!

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“Secrets of Viral Video Marketing” at Yahoo! Conference

ByNalts

Your Uncle Nalts will be talking about viral video and marketing at the Yahoo! “Big Screen, Little Screen” event July 9 in Toronto, Canada. My topic is “The Secrets of Viral Video Marketing.” The funny part is that I was a late edition because Dan Ackerman Greenberg couldn’t make it. Seriously. I couldn’t make something…

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Sponsored Fun or Selling Out? Comedy Duo On Road Trip for Plop, Plop, Fizz, Fizz.

ByNalts

Rhett and Link, comedic video amateurs, are mountaineering above the overhang of “The Great Cliff of New-Media Sponsored Advertising.” They’re harnessed to each other with a taut rope, knotted with creativity. The friends swing effortlessly to the next hold in a pendulum traverse. Rhett knows the objective danger as he firmly grabs his nub, and Link’s total attention is committed to…

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Metacafe Gives Viewers Wikipedia-Like Editing Control of Videos

ByNalts

It’s maddening when a creator tricks viewers with misleading thumbnails, titles, tags and descriptions. Until now, we’ve counted on the website’s search engine to solve that problem. But even YouTube’s Google-like sophistication still opens the door to tricks by Viral Video Villians. Google learns from its users, and I imagine the YouTube search engine quietly…

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10 Famous People That Are Less Popular Than Me (Nalts)

ByNalts

In a move so brilliantly self promotional that I myself am in awe, TubeMogul ranked the top 40 most-viewed users. This is a delicious marketing tactic because (a) we popularity whores cannot resist bragging rights on this, and (b) if you want to pull a “whose your daddy” on me, you have to use TubeMogul….

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Video View Count: Short Shelf Life vs. Long Tail

ByNalts

TubeMogul reports on the short shelf life of online videos (courtesy of ReelPopBlog). While it’s true that 25% of video’s views tend to occur within the first 4 days, this is a bit missleading. First, TubeMogul focused on videos exceeding 1,000 views and the website is used more by serious content creators looking for broad distribution. Second,…

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What’s Better than Free AND Royalty-Free Music & Sound Effects?

ByNalts

What’s better than my previous list of free and royalty-free music and sound effects? A longer list, which includes video effects too! Thanks to you, we’ve got a few new ones to share. Let me remind you that I’m tagging this entry “hellen keller” so we can all find it easily later using the Orb…