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Using Online Video to Promote Business: BS in WSJ

ByNalts

Today’s Wall Street Journal has an article by Raymund Flandez called “Lights, Camera, Sales: How to Use Video to Expand Your Business in a YouTube World.” It’s positioned on the front page as “Small Business: How to Use Video to Grow.” I’ve got some issues with the piece, and not just because Flandez didn’t interview The…

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Your Brand Isn’t Yours Anymore (and Never Was)

ByNalts

I’ve long preached to fellow marketers that consumer-generated media means they no longer exclusively manage their brand. Part of marketing today means that a viral YouTube video can eclipse even the most crafted marketing and public relations campaign. Sure this has been an issue since I invented the Internet, but the easy sharing of video…

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YouTube Ends 2006 With Technical, Customer Support Fiasco

ByNalts

YouTube is ending 2006 with dozens of technical support problems, and customer service that is reminiscent of AOL when it had a virtual monopoly. In fact, YouTubers have organized a “Bed In” to bring the company’s attention to problems. Ironically many can’t participate because the site, for days, hasn’t accepting videos in a timely manner….

How to Advertise on YouTube

ByNalts

We YouTube Partners require two things to make money: a large number of views, and advertisers. Thanks to Kalle Tompros of SearchEngineWatch for summarizing the options available to advertisers. These include promoted videos (which requires advertisers to have videos on YouTube), homepage takeovers, instream ads (prerolls), and text overlays. For more options, see YouTube’s how-to…

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Verizon Wireless Botches “Candid” Viral Video Attempt

ByNalts

Time to test out your “is it real or fake” instincts. Watch this video where a random Verizon caller is surprised when that Verizon Wireless “Can You Hear Me Now” guy shows up with an army of Verizon people personifying the Verizon network. Is it truly candid, or is our “victim” an actor? Shaky camera…