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Swear Jar by BudTV Viral-Only Campaign

ByNalts

The Swear Jar is a campaign by BudTV. According to AP Business writer Jim Salter, this “Swear Jar” video is part of a “fast-growing growing trend, now increasingly embraced by beer makers and other mainstream marketers.” Known as viral ads, such Web-only spots have become YouTube staples and show up in social networking pages, get…

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YouTube Singes Unite for 2010 “We Are the World” for Haiti

ByNalts

LisaLavie1 and other amazingly talented YouTube singers joined together in song in a 2010 version of “We Are the World” for Haiti. Who says community isn’t vibrant in social media’s most visceral form (online video)? The video links to the 2010 remake of Quincy Jones’ version (which has surpassed 11 million views), and to wearetheworldfoundation.org. Credits for…

Professor Galloway Gets His Shit Together; MBA Students Realize Behavior Science Matters

ByNalts

An NYU Business School Professor might have taught the next generation of business students something vital about “emotional intelligence” and behavioral science… by ignoring it to his peril. For context, you should know the background: An NYU student showed up late to a class in Feburary (seems he was shopping his options), and was kicked…

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