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Superbowl Commercials Online

ByNalts

Today is the first post-Superbowl day where people have easy universal access to all of the commercials. Do you suppose anyone is working today? YouTube is inviting people to rank their favorite Superbowl ads. What stood out for you? Someone submitted them all the Superbowl commercials to Metcafe as well. Now THAT’S some time on…

YouTube Moving Wrong Direction Along Longtail?

ByNalts

Who is Ray William Johnson, and why might YouTube need to change its name to RayWilliamJohnsonTube.com? How is YouTube, perhaps, moving the wrong way along the longtail, providing typical viewers (grazers not bingers) with an increasingly homogeneous experience? If you’re not familiar with the term “longtail,” it was popularized by Chris Anderson (Wired) in 2004….

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Discovery is the “Traditional Media” Shark of YouTube

ByNalts

Silence please as I open the envelope. The winner of the “Best Traditional Network on YouTube”  (yeah, I just made that up) is Discovery Networks. Now it’s not entirely fair, because they have shark footage. So that’s almost cheating. But let me give you some examples of how Discovery is doing tube right while many…

Shaycarly

ByNalts

We watch iCarly nonstop. Me an the four kids. And we watch Shaycarl, and Shaycarl watches us. Even babytard, see? Now Freddy (Nathan Kress) from iCarly met Shay this week. That’s so weird, huh? We’re like two-degrees of separation from someone on one of our favorite shows. If you’re reading this, you’re three degrees of separation….