New Way for Amateur Videos to Cross Chasm Between “Lean Forward” and “Lean Back”

How many technomarketing cliches can I work into one headline?

The majority of consumer generated video is consumed while we “lean forward” (computer). Now there’s a new way to reach those “leaning back” (television). BlipTV and Akimbo (a set-top box maker) have partnerered so Akimbo users can access the best user-generated videos. Although BlipTV isn’t sharing revenue, it is a top-rated video site. And Akimbo is well financed and has partnerships with AT&T and Microsoft. News via Reel Pop.

As Reep Pop’s Steven Bryant writes: “If these two companies can help me circumvent Web Junk’s Patrice O’Neal, giddy up.”

Convergence is a good thing. Let’s hope that if viewership expands the amateurs are compensated in more meaninful ways than $100 a video.