Revver to Launch 1.0 Today

ByNalts

After almost a year in beta, Revver is expected to launch its new API site today. The folks were up late last night, as evidenced by this surreal flick shot by Rob (Revver’s CIO).

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Virgin Mobile Allows Break Logo on Its Video Site

ByNalts

Virgin Mobile today is permitting Break.com to place a small Break logo on its website. See Break.com for example. Naturally, I’m being sarcastic. Break shows that online-video sites can paint themselves like a public-transportation bus or a college-kids head… hey, it works better than banners or pre-rolls. And don’t pretend it didn’t make an impact.

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How to Turn a Viral Video Blunder Into a Public Relations Nightmare

ByNalts

Case study time! You’re a J.C. Penney marketer and you find out that one of your recent advertisements spawned an inappropriate parody that landed on YouTube. The mock ad, in fact, was created by a NYC production company that was working for your advertisement agency (Saatchi & Saatchi). The ad shows teenagers timing themselves going…

Jay Leno Rips YouTube Video Then NBC Claims Rights to It

ByNalts

NBC/Universal used, without permission, a YouTube video by an indie comedy duo Brian Kamerer and Travis Irvine. The Jay Leno Show – then had the video taken down with a copyright claim. Despite growing internet outcry, both media giant and talk show host have not said or done anything to address the injustice. Almost every major…

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