How to Build Engaged Online Community (JD Lasica Gives it Away for Free).

ByNalts September 16, 2009December 12, 2009

Kudos to JD Lasica for sharing his intellectual capital. He’s offering handouts, tactics, and his presentation.

When I was in the training field, Elliott Masie used to say, “give away knowledge, charge for consulting.”

YouTube Singes Unite for 2010 “We Are the World” for Haiti

ByNalts February 21, 2010February 21, 2010

LisaLavie1 and other amazingly talented YouTube singers joined together in song in a 2010 version of “We Are the World” for Haiti. Who says community isn’t vibrant in social media’s most visceral form (online video)? The video links to the 2010 remake of Quincy Jones’ version (which has surpassed 11 million views), and to wearetheworldfoundation.org. Credits for…

Online Video

Samsung Calls Consumer Reports “Not Honorable”

ByNalts September 21, 2010September 21, 2010

Samsung CEO Geesung Choi called Consumer Union, the non-profit product-testing organization behind Consumer Reports magazine, “not honorable.” Choi on Monday cited the October 2010 issue of the magazine, which gave Samsung low scores on high-definition and standard-definition video camcorders. “American magazine making JVC and Sony best-buy awards is insult to my family and character,” said Choi…

Online Video

When Are Pranks Funny and When Are They Mean?

ByNalts March 5, 2021March 5, 2021

Buzzfeed featured my YouTube prank antics in an article today titled “An Early Dad YouTuber Reflects On The Viral Prank Videos That Made Him Famous — And Ones He’s Since Decided To Delete.” It’s part of an ongoing series by Tanya Chen about YouTube and pranks. I discuss some of my experience with pranks, and…

Online Video

How to Implement Social Media Despite Agency Limits & Stakeholder Fears

ByNalts December 12, 2009December 12, 2009

This Content-to-Commerce post revealed some interesting social-media statistics, and prompted me to answer two questions: “Why aren’t digital agencies bringing social-media to clients?” “Why can’t brands seem to overcome their internal inertia?” I have the somewhat rare experience of having seen social media strategy and tactics in various roles: as a marketer (client), client stakeholder…