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AdAge Review: Best Book About Online-Video Marketing & YouTube

ByNalts

I just made that headline up. Advertising Age reviewed my book, “Beyond Viral” and did not call it the best book about online-video marketing and YouTube. But I’ve got a hungry search engine spider to feed here, so work with me. And if you’re a teacher you should definitely put this on your curriculum because…

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The 7 Things Every Marketer Should Know About Online Video

ByNalts

Here is the fresh new list of 7 things every marketer should know about online video. This will be on the final exam, and it’s not “open book.” Remember folks, I’m not the greatest marketing director in history. And I’m certainly not the best online-video creator (even though I’m the second Google result when you…

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The Marketeter’s Cheat Sheet to Viral Video

ByNalts

You’re running a brand that is trying to “dip your toe” into social media and online video, and you’re facing some important questions: Is my brand right for this? How can I experiment without ending up as a “case study” failure? Can I convince my company that we should do this? What are my options…

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Big Media’s Brave New World

ByNalts

This from a Forbes article titled “Big Media’s Brave New World“: Andy Moss, senior director of technical policy for Microsoft‘s entertainment and devices, said that one day the term might actually refer to things that users have actually made themselves. Online social-networking sites, coupled with falling prices for sophisticated video cameras and editing equipment, mean…

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FREE “Cliff’s Notes” of My YouTube-Marketing Book

ByNalts

So you’re too busy to buy a copy of my book (Beyond Viral), but maybe want a quick scan of the topics? Here are some of the key points addressed in each of the 18 chapters… these digital documents also identify the many experts who contributed to the book. From Daisy Whitney (This Week in Media),…

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  5. Obama was in town today. It was very exciting. My husband saw Air Force One take off. I watched his visit to our local community college on TV with my students; they were bored, I got chills.

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