“So when a marketer offers a compelling set of free and fun items as part of an advertising campaign, not only do teens respond positively,” says Lauren Bigelow in an iMediaConnection article. “But studies have shown significant increases in aided and unaided brand recall, brand favorability, and purchase intent. So to marketers, Bigelow gives this…
Okay let’s just get this out. I’m a big Google fan, user, and customer. I’m also making non-trivial income from Google’s YouTube Partner program (through ad sharing on my Nalts videos seen 200 million gazillian times). So I really hesitate commending the company in a post headline. It looks I’m friggin’ shilling incognito and I…
And here’s today’s episode of “Funny Stuff and Cheese,” the daily 12-12:30 talk show that’s on YouTube and one of the fastest growing iTunes talk/comedy shows. It’s hosted by “Mompreneur” Renae Christine and Tom Cote, who hosts my favorite Instragram channel featuring Buddy his pug with stuff balanced on his head. You should follow him…
Can’t tell if this was programmed or created with PhotoShop. Either way, it took a long time to arrange. I give you… Tetris with Building Lights.
I’ll bet you thought this would be a post about Apple’s Facetime (glorified video-conferencing via a wireless network but not carrier). Maybe you expected people to be Facetiming via the DVD players in their car. Oh contrair. You get a free mini-MBA lecture in high-tech marketing with a few topical references. If you’re an MBA…
BrandWeek reports on a new campaign by State Farm that includes a viral video contest: State Farm asks, then answers, the question, “Now what?” in a campaign that shows people having to deal with common, but difficult, situations. The campaign, via DDB, Chicago, targets young drivers and is anchored by three TV spots, in which…
