Hey Kevin!

ByNalts


no, you’re not sleep-posting

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The Marketeter’s Cheat Sheet to Viral Video

ByNalts

You’re running a brand that is trying to “dip your toe” into social media and online video, and you’re facing some important questions: Is my brand right for this? How can I experiment without ending up as a “case study” failure? Can I convince my company that we should do this? What are my options…

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Appear Better Informed About Darfur in 3 Minutes: The Onion Makes Me Cry

ByNalts

Darfur. We both know how serious it is, but we’re not sure exactly why or where it is. The Onion (helping you seem more informed”) has produced this fantastic parody of news analysis. It’s called “How Can We Let Darfur Know How Much We’re Doing For Them.” I’ve never laughed as much in preparing a…

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Why Media Buyers Are Stunting the Growth of Online Video

ByNalts

Balding white marketer desperately wants to meet smart, strategic media buyer. If you’re one, please recognize you’re not the target of this rant. But the rest of  you are just so friggin’ short sighted and clueless. There are some amazing online-video series that could be incredible opportunities for smart brands wanting to engage with early…

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