Hey Kevin!

ByNalts


no, you’re not sleep-posting

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Canadian Internet Starlet Meets Viral Video Genius

ByNalts

Sophia (aka Mugglesam) goes to a Canadian Internet conference and meets the viral video genius. So fascinating to relive this day through the eyes of a shorter child than me. And if you’re marketing to kids or parents, help me understand why you wouldn’t make Sophia your spokeperson. Because otherwise she might be a tractor…

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The Problem With Predicting the Future of Online Video (and the magic of marketers)

ByNalts

Ladies in gentleman, in this seminal post, I shall speak to you not as a video entertainer but as a student of psychology, a practicioner of marketing, and a former magician (age 10). Watch in awe as I explain why our human species has trouble predicting the future, why some of my online-video foresight has…

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Best YouTube Song Parodies

ByNalts

I just discovered this OneProduktionFilms playlist of YouTube song parodies (ones created mostly by YouTubers — not repurposed television song parodies). Below are videos of my two favorites Jon Lajoie (who I want to be when I grow up) in “High as F*ck.” And the classic “YouTube is My Life” by Church of Blow. Like…

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Three Golden Rules of Online-Video Creation

ByNalts

For years I’ve written countless words about “do this” and “don’t do this” related to online video creation. Some of this applies to amateurs or pros, and some to advertisers and brands. Today’s advice pertains to three “Golden Rules”, and it’s important for all of us- but especially creators. Let’s look at the Three Biggest…

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