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Do Marketers Understand Online Video?

ByNalts

So it’s been a week since my last post. I’m rusty. Yet I’m down in Florida at the iMediaConnection Brand Summit, and the theme is “Turning Advertising Into Content.” I simply love that tagline, and quite possibly may steal it. The event is packed with marketers from some of the largest names in the world…

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Mandatory Reading for Journalists Covering “Online Video”

ByNalts

Dear regular WillVideoForFood readers: permit me to speak directly to the media in this post. Read this if you wish, but most of it’s not new to you. My friends in media. You’re under deadline. You want to do a story about online video. Your instincts tell you to package another human interest story about…

Best Buy Goes Walmart

ByNalts

Business Week wrote about Best Buy’s increasing influence, which worries several major electronics companies (not the least of which are those formerly of Circuit City). Seems Best Buy’s influence is beginning to take a Walmart tone. “We used to call them the 800-pound gorilla,” says the executive of one company that sells televisions and other…

I Missed Prison Break’s Premier. Now I’d Pay for It. But Can I?

ByNalts

Last night I TiVo’d Prison Break. Much to my dissappointment, Comcast’s signal was out. So TiVo gifted me with an hour of commercial-free static. Ants racing. Poltergeist. I went to Fox.com to see if I could buy the show via Fox “Video on Demand.” It’s only available in certain markets, but I entered a random…