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YouTube Goes Bollywood: Game On

ByNalts

Gautam Anand, director for content partnerships (Asia Pacific), told the Hindustan Times, “We are looking to significantly ramp up our long-form Bollywood movies catalogue. Full length catch-up shows have been getting a tremendous response from across the globe.” It seems even the most celebrated Bollywood songs have taken to recent parodies like the recent Guild…

How Do I Become a YouTube Partner and Make Money on My Videos? 2012

ByNalts

I’ve had a few requests from readers/viewers to clarify YouTube’s evolving Partnership program, and help “up and coming” YouTube creators understand how to make money via video. As always, I’d caution YouTube video creators to keep realistic expectations on earnings– right now there are hundreds of YouTubers earning six-figure income from YouTube. But the majority…

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Is Online-Video Advertising, PR or Marketing?

ByNalts

I’ve been using the term advertising when speaking about online-videos that promote a product. But is it that, or is it public relations (PR)? Is it marketing or something else? This MediaPost article by Alan Schulman of IMC2 (an interactive agency) reminded me that it’s about marketing not advertising. Says the creative director: Advertising will remain…

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How to Become a Web Legend (aka pseudo-faux celebrity)

ByNalts

WSJ writer Lee Gomes talked to some of the web legends about how to become famous. Here’s his article, which includes quotes from Numa Numa, EepyBird, Chocolate Rain. If you can think of an online cliche, a one-hit wonder, a 16th minute of fame…. then he interviewed ’em. “To be sure, being the latest, greatest…