The Interactive Advertising Bureau (IAB) has now proclaimed metric standards in a PDF document available here. According to the report, “These definitions are part of a larger IAB effort to stimulate video industry growth by making the reporting of metrics for agencies and advertisers across multiple media partners more consistent” Thanks to Mike Abundo of…
We’ve all seen the YouTube comments full of rage, sarcasm and criticism. The angry YouTube commenters say things like: WTF That’s gay Lamest thing ever on YouTube I want my two minutes back That sucked NOT funny Now let’s take a look into the psyche of an “online video commenter.” Here we’ll understand what makes…
Saddleback leather founder Dave Munson is using YouTube to teach counterfeiters how to knock off his bags. The video is instructional, persuasive, sarcastic and funny. By showing how counterfeiters do and can save money (using lower quality leather, cheap stitching, inferior metal buckles), Saddleback manages to fortify its own high price point. The clip also…
How can entrepreneurs find digital talent?
If you don’t find this funny then you should have a doctor check you for comedic anemia. Here’s “Barats and Bereta” (creators of the famous “Mother’s Day Card“) with the comedy duo’s latest contribution to viral video. I give you “Winward Reports: Cubicle War 2006.” If these two can’t make money through viral video, we’re…
Social media pioneers have long advocated honesty, disclosure, bacchanalianility, transparency and authenticity. First there were CMP.ly codes for standard disclosures. Then WOMMA came out with its disclosure guideand hashtags like #spon, #paid, #samp. Today the world’s most widely read blog that is called WillVideoForFood announced a new short URL you bloggers, social-media whores and YouTube stars…
Red Herring article on how to make money on your videos