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Coca Cola and Google/YouTube to Publish Video ROI Study

ByNalts

Coke and Google are soon to publish ROI data on a campaign in Germany that includes online video. The study isolates individuals who were not exposed to television but did see YouTube promotion, and reports incremental consumption data by various digital channels. Paid search leads, of course, and YouTube ranks high (far above banners, which showed…

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Online-Video & Entrepreneurship

ByNalts

If you’re an entrepreneur interested in the Internet marketing and online-video, you’ll want pick up “Smarter, Faster and Cheaper,” which is a refreshing take on the space by mini-maven David Garland. My first impression of Garland, a fellow Wiley author, was jaded by his “as seen on ABC” logo and cheesy pocket hanky. I thought…

Tech Market Cliffs: Walmart Vudu the “Bing” of Online-Video Rentals

ByNalts

Check it out. Walmart’s Vudu rentals is like the Bing of online-video rental. That means it’s #3, but by such a distance it almost doesn’t matter. iTunes has 65% share, followed by Zune video marketplace at 16% (a surprising 15.9 percent more than I would have guessed). Vudu is third, and while it’s up from…

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YouTube Falls to #3 Online Video Site

ByNalts

According to ComScore, YouTube has slipped to the #3 site for online video viewing. This news doesn’t count as a YouTube “bubble burst,” but you may want to revise your entry in the pool. So here’s the poop according to MarketWatch’s Bambi Francisco. I’m not kidding. That’s her name: 3 out of 5 Internet users…