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Online-Video to Marketers: Lighten Up, Francis!
In one of the more memorable moments of the incredibly quotable Stripes, a new recruit warns his fellow troupe: “The name’s Francis Sawyer… but everybody calls me psycho… any of you call me Francis I’ll kill you.” The drill sergeant’s response: “lighten up, Francis” (see video). “Lighten up” was one of the pieces of advice in a…
What’s Better Than Being a YouTube Star?
Being a YouTube “star” (if I may say) is somewhat overrated. Indeed it’s truly awesome to have an audience, interact with a community, and generate income from something you enjoy… There’s something else more rewarding and enduring… helping or watching friends or fellow Tubers achieve greater success. Check out this piece about Shaycarl from Forbes’…
YouTube’s New “Large Print” Interface is Perfect for Web-Connected TV, Game Console, Browser, Whatever
YouTube has a new “large print” design (youtube.com/xl) for web-connected televisions, laptops sitting far away, game consoles or browsers. It’s BIG and it’s simple, and thanks to George’s twitter for the news!
Teens Like Web Video, Study Shows
Lately I hear childrens’ voices coming from most of our devices. And when I lose my temper, my road can be heard live in households across the globe: My 11-year-old son speaks regularly with fellow Xbox gamers all over the planet… hopefully some are actually his age. My 9-year-old son talks to his mates via…
Barbie Girl by Wassabi Productions
If you’ve seen one lip synch music video you’ve seen them all. Except for this one. Good luck getting this song out of your head. And will someone explain what the Colgate tube is about? I’ll bet if the WSJ did some digging they’d find out P&G funded this.
How Do I Get on the YouTube Homepage?
Interesting article from PBS MediaShift about the nuances of the YouTube homepage. As many have discovered, an editor’s pick on YouTube is a career-changing moment. Take Mark Day with his Smiley Intervention. He’s transformed from a local California comedian to an “web-lebrity.” I have nightmares about his bald face against a yellow wall. This MediaShift piece also clarifies…

Red Herring article on how to make money on your videos