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Alka Seltzer Viral Campaign Taps YouTube Weblebrities, Cewebrities

Rhett and Link’s Alka Seltzer road show (see previous post) hit Philadelphia recently, and it didn’t take them asking more than once to convince me and a bunch of YouTube Cewebrities to hit Pat and Gino’s to appear in this video. I picked up CharlesTrippy, ShayCarl, TheMightyThor1212 and those gals to stop by before the YoTube events….

Understanding “Fred,” the Squeaky-Voice YouTube Star

For weeks I’ve been perplexed by Fred, a squeaky-voice YouTube character played by Lucas Cruikshank (Fred’s real name). He caught my attention when I found him appearing in advertisements on my own videos. Lucas lives with 6 siblings in Nebraska, and has emerged as one of the fastest-growing YouTube personalities. I couldn’t understand the Fred…

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YouTube Community Hits Philadelphia July 12, 2008

I’ve written about YouTube gatherings before (here’s a previous post with a few of the websites devoted to gathering and meetups). On July12, YouTube community members will descend upon Philadelphia. For more information on this event, or to share information about your own event, please visit the new Ning group I established for gatherings. Here’s…

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Kevin is a poopie head

! discuss!

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Viacom’s Top-Ten Rejected Claims on Google

Viacom Knows What You Did Last Summer. Holy shit. According to this Wired article, a judge ruled yesterday (Wednesday, July 2, 2008) that Google will have to turn over every record of every video watched by YouTube users, including users’ names and IP addresses, to Viacom. The order also requires Google to turn over copies…

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Battered User Syndrome: YouTube and Online Monopolies

Want your Gmail to replace your YouTube messaging? Sorry- but here are some pretty thumb icons you can use to rate comments! Who would have thought the market would be so beholden to YouTube’s inside-out design… half way through 2008? By now, I would have predicted that Web 2.0 would offer us endless options for customizing a video…

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Sponsored Fun or Selling Out? Comedy Duo On Road Trip for Plop, Plop, Fizz, Fizz.

Rhett and Link, comedic video amateurs, are mountaineering above the overhang of “The Great Cliff of New-Media Sponsored Advertising.” They’re harnessed to each other with a taut rope, knotted with creativity. The friends swing effortlessly to the next hold in a pendulum traverse. Rhett knows the objective danger as he firmly grabs his nub, and Link’s total attention is committed to…

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Metacafe Gives Viewers Wikipedia-Like Editing Control of Videos

It’s maddening when a creator tricks viewers with misleading thumbnails, titles, tags and descriptions. Until now, we’ve counted on the website’s search engine to solve that problem. But even YouTube’s Google-like sophistication still opens the door to tricks by Viral Video Villians. Google learns from its users, and I imagine the YouTube search engine quietly…