Thanks for your feedback on the attached deck. Here’s the final version, and now I have 3 minutes to get dressed and get to the meeting room. You can download it at Slideshare.
Welcome WVFF Guest Blogger David Meerman Scott, author, speaker, guru Every day, I run across FEAR of marketing on the Web. We’ve got to work together to help people overcome this fear in 2010. Fear comes from bosses who insist on calculating the ROI of the marketing based on sales leads and press clippings. Fear…
Online-video has rules, and I’ve broken one. And I don’t care. A while back two YouTubers (myself and CharlesTrippy) did a fake feud on YouTube that created something of a backlash. Our loyal subscribers were outraged that Charles and I would give out each other’s cell phones to torment the other (see Charles’ video, then…
Check out how Norton us using video as part of a very targeted but comprehensive campaign (an ad in Newsweek last night had strong stopping power for me… a shower not working because cybercriminals had stolen my mortgage money). It’s a paid, not owned, approach to online video, but it’s smart. Norton is shifting from…
A media buyer recently approached me to see if YouTube “stars” could beat .05 on a cost-per-view basis. It was such an odd question, and one that made me realize we’re still comparing apples to oranges. As I answered the question (yes, but…) I found myself drawing analogies to a more familiar digital medium: search…
If there’s one thing more fun than speaking to hundreds of marketers before a giant video of yourself like a “Rolling Stones” concert, it’s to read Twitter “tweets” after you speak. By searching #mweek and @nalts after my talk on Wednesday, I learned what “stuck” with the Toronto “Canadian Marketing Association” audience. Canadians are nice,…
I’ve had a few people tell me they click on my YouTube ads to help make me some money. However the ads are mostly “CPM,” or “cost per thousand.” So the advertiser pays a fixed amount (say $20) for 1,000 InVideo ads regardless of whether people engage or not. The clicks do nothing for me….
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Who is that unknown YouTuber on 14. Dunno never heard of him. Doesn’t he design chairs or something?
I hope you’re taping this. I can’t wait to hear the uncomfortable silence that ensues when you show them one of your videos.
jimmerSD: I have no clue, I thought he worked for some IT company.
Is there a reason why the line goes through the word “genius” on slide #4?
I love the quote from Michael Scott on slide #5. I remember that episode.
Slide #20: “Can your company can’t get out of its own way?” Need to re-write that sentence.
Looks good!
Oh goody… pictures!
Slide #20 – LOL – glad I “helped” you, Kevin.
So how did it go?
Kevin!
Fantastic job on your presentation today at our Yahoo! Canada summit, “Big Screen Little Screen “! I’m just going through the delegate evaluations and you are by far the best rated speaker!
Although your fall from the stage to demonstrate the importance of “surprise” in online video nearly sent me into early labor/ heart attack!
By far the most shocking thing I have ever seen on stage at a business conference, and an engaging presentation effective and informative as it was 911-inducing. I could have killed my tech guy for not taping the session!
We hope you enjoyed Toronto and finally found the afro wig you were looking for.
Thanks and all the best!
Adina Zaiontz
Trade Marketing Manager
Yahoo! Canada
Kevin! No you didn? Fell off the stage again? Oh man! LULZ!
Try something new Nalts. That fake fall is old hat by now.
Kevin, we require video of the entire presentation.
Video! Video! Video! Video!