Secrets of Viral-Video Marketing (final deck)
Thanks for your feedback on the attached deck. Here’s the final version, and now I have 3 minutes to get dressed and get to the meeting room. You can download it at Slideshare.
Thanks for your feedback on the attached deck. Here’s the final version, and now I have 3 minutes to get dressed and get to the meeting room. You can download it at Slideshare.
I’ve written many times about an obvious business model: amateurs with decent cameras shoot b-roll and sell it to advertisers at a reasonable price (one time purchase, no complex royalties or licenses). This will drastically reduce the cost of the video ads that will be created in the coming years, and that will be important…
Remember we were discussing the new definition of “viral” as about 4 million views in a short period? 22 seconds of last week’s Dallas Cotton Bowl will reach that distinction. Texas Tech’s Red Raiders tried an onside kick in the first quarter of a game. However, Donnie Carona’s kick only traveled 8 yards, and while…
Congratulations, dear reader. We’ve made the cut. We’re one of the top 25 most digital publishers (David Garland “Rise to the Top”). Scoble made it too, so we have some good company. I use “we” in a collective sense, since I probably wouldn’t be in my 5th or 6th year of publishing without you. Yeah…
When a video freezes it’s called a “rebuff,” and it happens 8% of each video stream. And when it does, 80% of viewers stop watching. That’s according to TubeMogul, who track these things from the players it monitors. Tubemogul also allows publishers to push their content to all the major online-video sharing sites for free….
Okay I’m tired of thinking about this. I’m going for the pitch. Click the image to get the video version. Ladies and gentlemen with broadcast connections: I have a concept for you that will attract sweet demographics (heavily sought by advertisers). It will keep you relevant with the people moving from television to online video….
Enjoy a collage of some of the seminal viral-video moments in 2010. I’ve already posted about what we can learn from these, but I thought you might enjoy YouTube Trend’s video montage. You can see all the videos at “TheYearInReview.” Don’t laugh at the name. There were only 11 unparked usernames. Thanks for the feedback…
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Who is that unknown YouTuber on 14. Dunno never heard of him. Doesn’t he design chairs or something?
I hope you’re taping this. I can’t wait to hear the uncomfortable silence that ensues when you show them one of your videos.
jimmerSD: I have no clue, I thought he worked for some IT company.
Is there a reason why the line goes through the word “genius” on slide #4?
I love the quote from Michael Scott on slide #5. I remember that episode.
Slide #20: “Can your company can’t get out of its own way?” Need to re-write that sentence.
Looks good!
Oh goody… pictures!
Slide #20 – LOL – glad I “helped” you, Kevin.
So how did it go?
Kevin!
Fantastic job on your presentation today at our Yahoo! Canada summit, “Big Screen Little Screen “! I’m just going through the delegate evaluations and you are by far the best rated speaker!
Although your fall from the stage to demonstrate the importance of “surprise” in online video nearly sent me into early labor/ heart attack!
By far the most shocking thing I have ever seen on stage at a business conference, and an engaging presentation effective and informative as it was 911-inducing. I could have killed my tech guy for not taping the session!
We hope you enjoyed Toronto and finally found the afro wig you were looking for.
Thanks and all the best!
Adina Zaiontz
Trade Marketing Manager
Yahoo! Canada
Kevin! No you didn? Fell off the stage again? Oh man! LULZ!
Try something new Nalts. That fake fall is old hat by now.
Kevin, we require video of the entire presentation.
Video! Video! Video! Video!