A Pegasus-like horse-plus-man guy is hanging out in the shower talking about how he’s two things at once. It’s a creepy video ad, topped only by a creepier website that loops his voice. I present you with the “double-impact” campaign for Old Spice’s Red Zone Body Wash Moisturizer. It’s based on the laziest marketing proposition…
I’ve had a few people tell me they click on my YouTube ads to help make me some money. However the ads are mostly “CPM,” or “cost per thousand.” So the advertiser pays a fixed amount (say $20) for 1,000 InVideo ads regardless of whether people engage or not. The clicks do nothing for me….
Time to test out your “is it real or fake” instincts. Watch this video where a random Verizon caller is surprised when that Verizon Wireless “Can You Hear Me Now” guy shows up with an army of Verizon people personifying the Verizon network. Is it truly candid, or is our “victim” an actor? Shaky camera…
! discuss!
Your Uncle Nalts will be talking about viral video and marketing at the Yahoo! “Big Screen, Little Screen” event July 9 in Toronto, Canada. My topic is “The Secrets of Viral Video Marketing.” The funny part is that I was a late edition because Dan Ackerman Greenberg couldn’t make it. Seriously. I couldn’t make something…
Rhett and Link, comedic video amateurs, are mountaineering above the overhang of “The Great Cliff of New-Media Sponsored Advertising.” They’re harnessed to each other with a taut rope, knotted with creativity. The friends swing effortlessly to the next hold in a pendulum traverse. Rhett knows the objective danger as he firmly grabs his nub, and Link’s total attention is committed to…
NewTeeVee refers to Rampenfest as murketing and Newsweek recently used the term to refer to the BWM GINA campaign. I may be wrong, but I believe murketing is starting to be used to refer to the “advertorial-like” corruption of marketing and entertainment. That’s not its origin. The fairly new term was coined by Rob Walker in his book, Buying In:…
I like this “Viral Video: Cashing In or Selling Out” by Jennifer Hollett (Canadian Globe & Mail), and not just because I’m featured in it. It’s actually a well-balanced view of the issues surrounding paid sponsorship and product placement. As you may know, there are two different ways to make money via online video. You…
The Swear Jar is a campaign by BudTV. According to AP Business writer Jim Salter, this “Swear Jar” video is part of a “fast-growing growing trend, now increasingly embraced by beer makers and other mainstream marketers.” Known as viral ads, such Web-only spots have become YouTube staples and show up in social networking pages, get…
So I took a deliberate spill while hosting a panel at Streaming Media East called “Creating and Promoting Amateur Videos.” Paul Kontonis, CEO of For Your Imagination, screamed like a teenage girl, but was one of few people that realized it was a joke. The fall is 1 minutes and 9 seconds in. Warning: Per…