As the Consumer Electronic Show approaches, the “pre-game” show includes some buzz about Internet Television (ITV). We’re beginning to see better signs of a more mainstream evolution from “lean forward” to “lean back” consumption of video. It’s a race from the office to the living room and bedroom. Even “post Jobs,” Apple is the most…
Can GoogleTV’s new “Leanback” increase average YouTube binges? This is explores by NewTeeVee writer Ryan Lawler today. While our fat asses watch five hours of television a day, our average time on YouTube is just 15 minutes. With an alleged one preroll per 7 minutes, that’s not a lot of advertising revenue. Can GoogleTV change…
Coke and Google are soon to publish ROI data on a campaign in Germany that includes online video. The study isolates individuals who were not exposed to television but did see YouTube promotion, and reports incremental consumption data by various digital channels. Paid search leads, of course, and YouTube ranks high (far above banners, which showed…
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One of the factors that has limited the growth of online-video advertising is the production and traffic work. Mike Shields of Mediaweek reports that the Interactive Advertising Bureau this week introduced a set of guidelines to standartize online-video advertising and make the medium “easier for advertisers to buy.” The new guidelines cover three basic forms…
Google fired the engineer who convinced Virgin Founder Richard Branson and Google Co-Founders Larry Page and Sergey Brin to participate in an elaborate hoax (see press release) inviting individuals to apply to live on a Mars colony sponsored by “Virgle.” Wired Writer Loretta Hidalgo Whitesides called it the “funniest April Fool’s Day spoof I have…
Sorry, Partners. Seems a few YouTubers have been getting the following response when trying out for YouTube’s Partner Program. “The current level of viewership of your account has not met our threshold for acceptance.” Should they announce what that threshold is on the “who qualifies” page? Or provide a message that is a little more…
Google closed on the acquisition of DoubleClick today, and issued this statement to address concerns (continued Dart service, as well as privacy provisions). As a buyer of interactive media (primarily paid search but also targeted display), I like this deal. Google’s muscle, innovation and discipline from the paid search origins means this could enhance the…
It’s not often my boss mentions YouTube, and I usually try to avoid eye contact when he does. But at today’s staff meeting he mentioned that a friend from a former employer had a YouTube video called “Here Comes Another Bubble” by The Richter Scales. It’s a wonderful satire on the absurdity of web 2.0…
TubeMogul’s blog did a nice summary of the online-video sites it feeds, and provides user feedback about the site and monetization status (whether you can make money on the sites). You can also read the “Zagat’s”-like report as a PDF. Thanks to Mark from TubeMogul for bringing this to our attention.