Category Archives: Future of Online Video

Pratfall Spices Up Viral-Video Panel

Guy falls on stage during panel about viral videoSo I took a deliberate spill while hosting a panel at Streaming Media East called “Creating and Promoting Amateur Videos.” Paul Kontonis, CEO of For Your Imagination, screamed like a teenage girl, but was one of few people that realized it was a joke.

The fall is 1 minutes and 9 seconds in. Warning: Per my YouTube video today explaining this, when you do a pratfall that people think is real, you’ve backed yourself into a corner. If you say “I was just kidding,” you simple make it look like you’re saving face. So I didn’t bother to explain.

You actually may want to watch more of this video because it explores what makes a video viral, and how marketers and amateurs can promote their video using online video sites and blogs. It was an all-star cast (except me): Paul Kontonis, CEO, Co-Founder, For Your Imagination; J. Crowley, Founder, Black20; Ben Relles, Founder and CEO, BarelyPolitical.com (the guy who created Obama Girl); and Kip “Kipkay” Kedersha, Viral Video Producer, Metacafe Top Producer.Here are the rest of the Streaming Media Videos, including a session called “Young People’s Attitudes Toward Online Video,” which includes Dylan of Dylan’s Couch (CinemaFreaks on YouTube). And be sure to comment on the “For Your Imagination” blog. Something like “Nalts is a genius. I can’t believe you signed Xgobobeanx and not him.” And thanks to Jennifer and TubeMogul.com for help embedding this (I finally installed a “Raw HTML” WordPress plug-in so I can insert widget thingies and other Web 4.0 things).

YouTube and Implications of Live Video

RedOrbit reports about YouTube’s plans for live video, but most of the discussion since this Sarah Meyers Pop17 scoop (see below) has centered on the implications to networks.

Says RedOrbit: Back in February, US video blogger and self-styled chronicler of online celebrity Sarah Meyers sidled up to the YouTube founder, Steve Chen, at a New York party and secured something of a scoop. When asked by Meyers when YouTube was going to launch live video streaming, Chen said this had been a long-held ambition and one that was about to be fulfilled with the backing of his company’s deep- pocketed new owner. “Live video is just something that we’ve always wanted to do, but we’ve never had the resources to do it correctly,” he said. “Now with Google, we hope to actually do it this year.”

jetsons_l.jpgSarah was focused more on the possibilities of iJustine and other “famous” first adopters of posting their lives live. Then the media turned its curiosity to live television shows appearing on YouTube, which seems to miss the point entirely (especially since we’re all moving to time-shifted television, and the “live” notion seems to be important only when the content is live, or so important we’ll need it to survive the morning’s water-cooler conversation. There’s an irony here, not unlike this image from the Jetsons. While we could envision flying cars, we couldn’t quite conceive that a TV set might get bigger and actually not need antennas.

If done correctly, live YouTube video can have some fairly significant impact on personal communication, and radically change the way we interact remotely (kinda like the telephone did).

Chronic YouTubers routinely meet on Stickam, a site that allows people to meet in “rooms” or conduct live video shows — where select viewers can appear via video while the rest can interact via chat and messaging.

old_phone.jpgAd-supported live video streams could bring videoconferencing to the mainstream. It seems like just yesterday that I used a device and 56K modem so I could show my grandmother in New Orleans our newborn child (who is now almost 10). Now imagine a quick video call to with your teenager, where you can see their surroundings and ensure they’re sober. Could text messaging be a relic? Will a phone call some day seem as archaic as calling an operator to be patched to a neighbor?

Do you know I was invited to that NYC YouTube event in February, and bailed because I got swamped at the day job? Man do I have my priorities wrong. I would have so stalked Chen.

Selling Out? Cashing In? The Canadian Perpective…

Canadian publication “Globe and Mail” did a story about viral video: cashing in or cashing out. I’m mentioned a few times in the piece, and it’s an interesting exposition… Globetechology.com Jennifer Hollett takes on a variety of views about the appropriateness of sponsored ads. I was tickled to see Hollett digging up this old piece in which I pretend to be a viral video broker (desperately trying to get fake YouTube celebs to sell out).

Blame Canada

Ask a Ninja’s Packs Online Video Stats into 3-minute Punch

ask a ninja fact picture whistle goes hoooooA little rusty on your online video statistics?

AskANinja will give you most of what you need in 3 minutes. He’s also promoting his book that’s due this fall (preorder on Amazon.com). Thanks for the tip, Mike Abundo (Inside Online Video).

When I was a kid I used to broadcast my radio show to my neighbor’s house where John, his brother Max,  and occasionally their mom, Alice, would listen to music and crank calls. Sometimes keeping a niche blog like this can remind me that I’m effectively writing a personal letter to about 11 loyal readers despite the high traffic.

Sincerely,  Kevin

YouTube Now Advertising Free!

youtube advertising cancelled

 Well it’s been a week or so since I’ve seen an Invideo ad on YouTube. I’m not aware of a public statement regarding what is allegedly a technical issue.

My new banner is “Nalts: Now With No Advertising.” And I’m still posting away…

At least the subliminal ads are still running (see YouTube Picks).

Streaming Media East (NYC) on Tuesday, May 20

I’ll be moderating a panel for Streaming Media East tomorrow (Tuesday, May 20) at the NYC Hilton. The topic is “Creating and Promoting Amateur and Viral Videos” (A103) 1:45 PM – 2:30 PM

The session explores what makes a video viral and how marketers and amateurs can promote their video using online video sites and blogs. Proven industry experts reveal what works and what doesn’t — often counterintuitive advice that has helped them garner millions of viewers for one-hit wonders and serialized content. Come see firsthand examples from some of the best viral videos creators on the web and learn how they have created an online audience.

  • Moderator: Kevin Nalts, Product Director, Industry blogger, WillVideoForFood.com
  • Presenters…
  • Paul Kontonis, CEO, Co-Founder, For Your Imagination
  • J. Crowley, Founder, Black20
  • Ben Relles, Founder and CEO, BarelyPolitical.com (Obama Girl Creator)
  • Kip “Kipkay” Kedersha, Viral Video Producer, Metacafe Top Producer

Wish me luck. If you come, ask me a ridiculous question. And I’ll report back some highlights.

One Small Step for Video Ad Standards. One Giant Leap for Creators and Brands.

One of the factors that has limited the growth of online-video advertising is the production and traffic work. Mike Shields of Mediaweek reports that the Interactive Advertising Bureau this week introduced a set of guidelines to standartize online-video advertising and make the medium “easier for advertisers to buy.”

The new guidelines cover three basic forms of online video ad formats: linear ads — interruptive video spots which are typically of the pre-roll variety, non-linear ads — which include the increasingly popular ‘overlay’ ad units, and companion ads — bannerlike ads that appear alongside video as it plays on the Web.

The guidelines, writes Shields, are the product of work conducted by the IAB’s Digital Video Committee, which is composed of 145 leading media companies, including Google, Yahoo and Microsoft. “This is a historic day,” IAB president and CEO Randall Rothenberg said, likening the announcement to a similar set of landmark guidelines put in place for banner advertising in the late 1990s. IAB senior vp David Doty said he thinks leadership and marketing, predicted “seismic shifts” would occur in the online ad business as a result of their adoption.

So while the viewer in me isn’t too excited to see the new “interruptive video spots,” the creator and marketer in me looks forward to the possibility that this may unlock some of the potential of this medium.

In related news, tech writer Leah Messinger writes about other sites beyond YouTube that offer advertising models brands can consider.

RIP for Paid Content (bring on the ads)

It’s pretty clear that consumers are hesitant to buy professional video content much less amateur content. Given that I’ve sold exactly 13 copies of my “best of Nalts DVD” it’s no surprise to me to see that Brightcove is abandoning its “pay for content” model:

On July 31, 2008, we plan to discontinue the Pay Media (Beta) functionality within Brightcove. The Pay Media functionality allows publishers to rent or sell their content directly to consumers. Since its beta release in January 2007, less than 1% of our customers have tried the feature and an even smaller percentage of our customers use it routinely. Given the minimal adoption of Pay Media and the feedback we have received from the market, we are going to discontinue this beta functionality.

Too bad. I was thinking about selling “White Bucks” for $250.

How Many of the 10 Billion Videos Viewed in February Did YOU Watch?

online video viewing causes spines to turn into rusty knotsWe watched 10 billion videos in February, according to ComScore yesterday. That’s a 66 percent gain from February 2007, and apparently about 73 percent of people online are watching videos. Which means the other 15 percent are losers that are too busy brushing up on their math skills.

35 percent of this activity is on Google/YouTube, followed by about 6 percent by Fox and 3 percent by Yahoo. So if you want the “long tail,” go diggin’ into some of the big-media entities that top the list with one percent share.

I’ll be on YouTube.

It’s Your Fault if You’re Bored Online

tilzy.tv tracks episodic online video contentNow it’s your fault if you’re bored online and can’t find anything good to watch (besides Nalts crap).

Tilzy.tv aggregates and lists a lot of the top episodic programming, and may especially helpful as a transition drug to online-video. Especially for you noobs who still think television is more interesting.

The name, branding and tagline “guide to television on the web” a oddly retro, but that’s the point we suppose.

Good content as well as stories, like this recent news about Rabbit Bites getting sponsored by Purina. You go, Bunns and Chou Chou!