Thanks for your feedback on the attached deck. Here’s the final version, and now I have 3 minutes to get dressed and get to the meeting room. You can download it at Slideshare. | View | Upload your own
Greetings boys, girls and willvideoforfooders! I’m your substitute, I mean “GuestOfNalts (.)” today 🙂 As you know this self proclamied viral video genius, Kevin ‘Nalts’ Nalty, started talking to himself early on, as we see in several of his more delightful films: here, here, here, here, here, here, here, here, AND here! WHEEW! Kevin has…
(This is a guest column by Erik Bratt, director of marketing communications for ProQuo. ProQuo helps consumers eliminate junk mail, and recently hired xlntads.com. (a new-media promotion firm with whom I work occasionally) to solicit quality video entries that help ProQuo describe its value proposition in unique and entertaining ways. Can you really buy a…
As I mentioned previously, I’m presenting “The Secrets of Viral Video Marketing” at a Yahoo! event called “Big Screen, Little Screen.” It’s this Wednesday, July 9 in Toronto, Canada. Want to review the deck and provide any suggestions? Obviously it won’t be self explanatory, but I thought I’d give you loyal WVFF readers a sneak…
! discuss!
Viacom Knows What You Did Last Summer. Holy shit. According to this Wired article, a judge ruled yesterday (Wednesday, July 2, 2008) that Google will have to turn over every record of every video watched by YouTube users, including users’ names and IP addresses, to Viacom. The order also requires Google to turn over copies…
Want your Gmail to replace your YouTube messaging? Sorry- but here are some pretty thumb icons you can use to rate comments! Who would have thought the market would be so beholden to YouTube’s inside-out design… half way through 2008? By now, I would have predicted that Web 2.0 would offer us endless options for customizing a video…
Your Uncle Nalts will be talking about viral video and marketing at the Yahoo! “Big Screen, Little Screen” event July 9 in Toronto, Canada. My topic is “The Secrets of Viral Video Marketing.” The funny part is that I was a late edition because Dan Ackerman Greenberg couldn’t make it. Seriously. I couldn’t make something…
Rhett and Link, comedic video amateurs, are mountaineering above the overhang of “The Great Cliff of New-Media Sponsored Advertising.” They’re harnessed to each other with a taut rope, knotted with creativity. The friends swing effortlessly to the next hold in a pendulum traverse. Rhett knows the objective danger as he firmly grabs his nub, and Link’s total attention is committed to…
Case study time! You’re a J.C. Penney marketer and you find out that one of your recent advertisements spawned an inappropriate parody that landed on YouTube. The mock ad, in fact, was created by a NYC production company that was working for your advertisement agency (Saatchi & Saatchi). The ad shows teenagers timing themselves going…