NASA Uses YouTube to Address 2012 End of World
Turns out the world isn’t going to end on December 21, 2012. NASA debunks that via YouTube… so don’t let your credit balance soar by that date.
Turns out the world isn’t going to end on December 21, 2012. NASA debunks that via YouTube… so don’t let your credit balance soar by that date.
Though television may be losing viewers to online video, it continues to hold advertisers. Fewer people have been watching traditional TV channels so far this TV season, the first such decline since at least 2007. Here are some details, punctuated by my favorite “cringe worthy” quote of television versus online video. The Wall Street Journal’s Suzanne…
I’ve been using the term advertising when speaking about online-videos that promote a product. But is it that, or is it public relations (PR)? Is it marketing or something else? This MediaPost article by Alan Schulman of IMC2 (an interactive agency) reminded me that it’s about marketing not advertising. Says the creative director: Advertising will remain…
I’d like to take a moment to dispel the biggest myth of online video. Since a few “cross over” stars have been discovered on YouTube, people have begun to think that they can too. Folks, it’s like playing the lotto. You have the same chance winning whether you play or not. You won’t get discovered…
Courtesy of a complete stranger, it’s “Nyan Nalts.” Surely you know the origin of this, right? Nyan Cat.
Lots of online-video community members struggling with YouTube becoming Hulu and going professional. This song (and the chorus) is a daunting reminder of the power of the community.
Our friends at ReelSEO revealed the Pew data showing viewer’s surprising willingness to pay for online-video content. Until recently, I’ve been nervous about the notion of any subscription or pay-per-view model because it’s likely a “deal killer” for most viewers watching amateur creators. Sure I’ll pay to license/buy The Guild or Dr. Horrible, but less so for…
Though television may be losing viewers to online video, it continues to hold advertisers. Fewer people have been watching traditional TV channels so far this TV season, the first such decline since at least 2007. Here are some details, punctuated by my favorite “cringe worthy” quote of television versus online video. The Wall Street Journal’s Suzanne…
I’ve been using the term advertising when speaking about online-videos that promote a product. But is it that, or is it public relations (PR)? Is it marketing or something else? This MediaPost article by Alan Schulman of IMC2 (an interactive agency) reminded me that it’s about marketing not advertising. Says the creative director: Advertising will remain…
I’d like to take a moment to dispel the biggest myth of online video. Since a few “cross over” stars have been discovered on YouTube, people have begun to think that they can too. Folks, it’s like playing the lotto. You have the same chance winning whether you play or not. You won’t get discovered…
Courtesy of a complete stranger, it’s “Nyan Nalts.” Surely you know the origin of this, right? Nyan Cat.
Lots of online-video community members struggling with YouTube becoming Hulu and going professional. This song (and the chorus) is a daunting reminder of the power of the community.
Our friends at ReelSEO revealed the Pew data showing viewer’s surprising willingness to pay for online-video content. Until recently, I’ve been nervous about the notion of any subscription or pay-per-view model because it’s likely a “deal killer” for most viewers watching amateur creators. Sure I’ll pay to license/buy The Guild or Dr. Horrible, but less so for…
Though television may be losing viewers to online video, it continues to hold advertisers. Fewer people have been watching traditional TV channels so far this TV season, the first such decline since at least 2007. Here are some details, punctuated by my favorite “cringe worthy” quote of television versus online video. The Wall Street Journal’s Suzanne…
I’ve been using the term advertising when speaking about online-videos that promote a product. But is it that, or is it public relations (PR)? Is it marketing or something else? This MediaPost article by Alan Schulman of IMC2 (an interactive agency) reminded me that it’s about marketing not advertising. Says the creative director: Advertising will remain…
I’d like to take a moment to dispel the biggest myth of online video. Since a few “cross over” stars have been discovered on YouTube, people have begun to think that they can too. Folks, it’s like playing the lotto. You have the same chance winning whether you play or not. You won’t get discovered…
Courtesy of a complete stranger, it’s “Nyan Nalts.” Surely you know the origin of this, right? Nyan Cat.
Lots of online-video community members struggling with YouTube becoming Hulu and going professional. This song (and the chorus) is a daunting reminder of the power of the community.
Our friends at ReelSEO revealed the Pew data showing viewer’s surprising willingness to pay for online-video content. Until recently, I’ve been nervous about the notion of any subscription or pay-per-view model because it’s likely a “deal killer” for most viewers watching amateur creators. Sure I’ll pay to license/buy The Guild or Dr. Horrible, but less so for…
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Even if the world does end, these fucking roaches will still be here in the smoldering rubble of my apartment, feeding on my charred corpse.
NASA is looking for some Tube cred.