In industry-shaking online video news yesterday, 
YouTube Art Director David Scheyd said it changed the “director logo.” The director logo is a symbol of great prestige on YouTube held only for the best of the worst. “We new it was time for significant changes at YouTube to change our flawed business model,” said Chad Hurley, co-founder of YouTube. “We figured the best place to start was a cool director logo.”
Here’s a classic example of brilliant advertising creative executed horribly online. According to MediaPost: Priceline.com has changed the way it uses spokesman William Shatner in its ads; rather than playing himself, he has morphed into the character of chief negotiating officer. Here’s a memo to the Priceline folks: First, ingenious idea to have Shatner in…
HappySlip celebrated 3 years on YouTube with this video, and it made me curious about different people’s first video. So let’s have a look: HappySlip’s (September 2006) LisaNova’s (June 2006) Nalts (January 2006) MrSafety/SMPFilms (October 2005) Zipster08 (August 2006) Michael Buckley (May 2007) ShaneDawson (June 2008)- but he references a previous one that’s gone SxePhil…
Have you noticed the annual Halloween stores have begun to open? How do these companies survive with 2-months of sales a year? Oh. 95% margins, that’s how. Anyway… it starts with buying an “old man” mask… which kinda begs for a video. …Then the candy river begins to flow. On the musical scores: I splurged…
When you’re number one it’s hard to keep innovating. YouTube may have some fundamental business model holes, but I have to give it kudos for constant user-experience improvements. The team quietly roles out new functionality by the week. They’re featuress you didn’t know you wanted, but now you need them. For instance, they now track…
Well actually WillVideoForFood doesn’t have a “viral video marketers of the year award,” and even if it did, we’d wait until December to give it out. Still, this “Cherry Chocolate Rain” video sponsored by Diet Dr. Pepper’s Cherry Chocolate is a near perfect case study on smart online-video marketing. First, it leverages the viral fame…