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Promoting Your Brand With Viral Video

ByNalts

I debated heavily before posting this, because this blog is supposed to be a review of the fun world of viral video and marketing (not an advertisement for my services). That being said, I think some of you readers may be interested in how I work with sponsors. As you know, I advocate that brands…

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Appear Better Informed About Darfur in 3 Minutes: The Onion Makes Me Cry

ByNalts

Darfur. We both know how serious it is, but we’re not sure exactly why or where it is. The Onion (helping you seem more informed”) has produced this fantastic parody of news analysis. It’s called “How Can We Let Darfur Know How Much We’re Doing For Them.” I’ve never laughed as much in preparing a…

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Is There Such Thing as a Viral Video Writer?

ByNalts

Is there such thing as a viral video writer? In most cases, viral creators are both writing and shooting their own work. But as the business matures, it’s highly possible that — just like television and film — writers will write and video people will produce. How long before they collaborate, and how will they…

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YouTube Rival Has Killer App (Advertising Age)

ByNalts

Advertising Age writer Beth Snyder Bulik called Revver.com a TouTube rival with an model that’s a “kill app.” She describes the $30K profit Steven Voltz and Fritz Grobe made through their infamous “Extreme Diet Coke and Mentos Experiment.” Revver advertisers include Microsoft, Universal Pictures, Warner Bros., and American Apparel. Larger content creators are contributing to…

4 Comments

  1. You are SO funny, Kevin! I don’t want my 2 minutes back. Look out zefrank, a new genre has emerged: Commute Video. I predict it will replace Commentary Video. It’s got wheels.

  2. On the YouTube post I’ve got some guy berating me about how irresponsible to video tape and drive. Um- I was destroying federal currency, lighting a fire in a moving auto, and berating the very channel that I was using to berate it. And DRIVING while videotaping was the irresponsible thing?

    I shouldn’t have named it YouTube Rant. There are about a million videos with that same name…

  4. Dude, you need some audio books to listen to. Even after a 45 minute commute to work (each way, each day), I STILL don’t get that loopy. Maybe your exhaust is leaking into the cabin?

    But the point is valid. Don’t they always say “buy low, sell high.” I think he’s high for not selling.

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