Similar Posts

| | | | |

Will Advertisers Shift from TV to Web?

ByNalts

Advertisers will likely start investing more of their media budgets online when they see the results of a new Nielsen study. Nielsen Media Research, the firm that calculates national television ratings, will investigate how many people actually watch TV commercials (source: Today’s Wall Street Journal). In November, Nielsen will begin for the first time to…

|

Ads Based on Past Searches & Web Visits: Creepy or Relevant?

ByNalts

Shuman Ghosemajumder, business product manager for trust and safety at Google, explains how searches and site visits can alter the ads you see (see video below). Folks, as a marketer and consumer, I love this. It’s less waste for the marketer and more relevant to the customer. Of course some find it creepy, but I…

|

Is Online-Video Recession Proof?

ByNalts

Online-video advertising is still dwarfed by television advertising. But fear not the recession, online video advocates! Fear not these gloomy photos of the depression that you’re seeing on all of the weekly magazines. And this is according to  Christine Beardsell from Digitas writes in a ClickZ article. Here are three reasons Beardsell says online video advertising…