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Al Gore’s Best Invention Since the Internet: Money for Videos!
ByNalts
Al Gore has had an invention drought since he created the Internet’s tubes and pipes. But he’s back with Current TV. Current has been just out my peripheral vision until I saw its booth at the Independent Feature Project (IFP) event yesterday. Then Techcrunch today reported on Current’s partnership with Yahoo. If your video is…
Which Trailer Makes You Want “Dead Island” More?
ByNalts
Two trailers, with dramatically different approaches. The first is about a girl’s death, and takes the viewer backwards to experience it. The second, released recently, shows more game play, and is certainly more “blue” with its cursing and rap music. From a marketer’s perspective, I like the sequence. The first creates intrigue and emotional connection…
YouTube Acquires Next New Networks
ByNalts
Who said Google isn’t in the content space? Today it announced via YouTube the acquisition of Next New Networks (NNN)… and the creation of YouTube Next (see YouTube blog). Cartooninator and NNN co-founder Fred Seibert is not staying on board, but many of the folks behind Obama Girl, The Key of Awesome and AutoTune the…
Ways to Succeed at Viral Video
ByNalts
There are some nice nuggets in this piece by Robyn Tippins in AllBusiness.com. It’s titled “10 Ways to Succeed at Viral Video.” I especially like Robyn’s advice to gain student “thought leaders” to test and gain initial traction. And her willingness to “start over” if something doesn’t get a good early response. I rarely do…
YouTube Rant
ByNalts
Watch the video Here’s my rant about YouTube’s business model. I’ll be setting up a tab above for the votes about when YouTube’s bubble will burst. This video was originally shared on blip.tv by nalts with a No license (All rights reserved) license.
How’d I Do With My 2007 ‘Online Video’ Predictions?
ByNalts
I’m starting to write this post not having even looked at my 2007 predictions once in the past 11 months. But it’s so rare that someone owns up to their predictions — especially when they were wrong. So it’s time to score myself (letter grade style) on how accurately I predicted the future of this…