The Four A’s Media Conference (AAAA) in Las Vegas is ending today, and MediaPost has some interesting video interviews with some VIPs of whom I’ve never heard.
Man these guys are old to be talking about innovative media. I mean, I’m past my prime. But these guys make me feel like Smosh.
Here at NYC’s OMMA Video conference with discussions about online video, monetization, engagement, advertisements, mobile video, and so on.. here are my top 10 insights, followed by my favorite Twitter posts. Everyone seems to think advertising dollars should fund production. But if I’m a marketer, I’m not diggin’ that model. Shoot- I wanna sell product…
I had trouble when putting together my “best of Nalts” DVD because it’s not easy to rank my videos on YouTube or other sites by rating. Also- the ratings aren’t necessarily fair. A popular video ALWAYS gets a lower rating than one that’s seen by a small group of my regular viewers. Superl8tive.com just invented…
ZackScott, one of my favorite fearless video creators, returns for a guest blog post about winning a recent Xlntads ProQuo contest (disclaimer: Zack and I both contribute to Xlntads as members of a “creative advisor board, and he wins contests while I think about them). Zack told me yesterday, “I’m hoping people think I’m such…
For years I’ve written countless words about “do this” and “don’t do this” related to online video creation. Some of this applies to amateurs or pros, and some to advertisers and brands. Today’s advice pertains to three “Golden Rules”, and it’s important for all of us- but especially creators. Let’s look at the Three Biggest…
Sorry, Partners. Seems a few YouTubers have been getting the following response when trying out for YouTube’s Partner Program. “The current level of viewership of your account has not met our threshold for acceptance.” Should they announce what that threshold is on the “who qualifies” page? Or provide a message that is a little more…
MadV— the masked street magician who does tricks to hip-hop music — is back after a 6-month hiatus with “One World.” The video invites YouTubers to respond with something written on their hands. MadV was on several video sites (and once dominated the “most popular” section of Revver for weeks), and then vanished because of…
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100th Comment!
“Ya down with O T T ya you know me”
What media co does he work for? From his image it looks like it might be the Adult Media Industry. (No offense if he happens to produce Dora the Explorer)
20 some odd percent have OTT in the US? I have never even heard of this!
“What media co does he work for? From his image it looks like it might be the Adult Media Industry.”
hehehe, what does that tell ya? All these movers and shakers, makes you long for little house on the prairie, don’t it?
I listen to these guys and none of them have a clue what‘s going on, they’re just waiting to see who hits the right button so that can jump on it. But the net is fauve and they don’t know how to tame it. I think what they are missing are two thing, IT reliability and loyalty, brand loyalty. Until they learn how to “sell” that again corporations aren’t going to toss money at their programming and people aren’t going to trust corporations again until they put the American consumer, rather then the stock holders and CEOs, first.
One of the best commercials I’ve seen on the net was Nalts eating the Kelloggs cereal. When I went to the store I actually looked for that stuff and I‘m not a big box cereal fan. Do a market research find out how many Nalts fans bought Kelloggs after watching that video. If people trust you they will listen to you and buy or at least try what you are selling.
Maybe that’s the future – corporations dealing directly with the performer, no more middlemen. The advertising lobby isn’t going to like that.
Any word from Kelloggs yet Nalts?
Gee, and me sitting here with no cereal to sell. Or serial.
you have to use the product marquis – what products do you use?
Gun oil, rhino paks, flea powder and software.
see I’d buy any of those if you did an ad, well maybe not the flea powder, not sure I’d know what to do with a rhino pak or have a use for the gun oil, but software, I’ve heard of!
They are all bandwagonners… but I Dean Martin rocks, though!
You know I’m still waiting for Kelloggs. The irony is that when I did a post about dieting they read it and promptly sent me a package of the vitamin water and cereal bars. But the cereal ad? Nothing.
Nalts, do you have any tips on getting company’s to sponcer you for posts/videos? Even if its just a packet of crisps (chips)?
I’ll send you a bag of Fritos.
Nalts put the Kelloggs back up see what happens. Ask people if they would buy this product cause you like it, test your market.
And who is this wineo guy who thinks your videos stink, I want to see what this guy thinks is good. Sounds like he’s either jealousy or drunk to me.
Make a video about your stinky video hater… you’ll get like 4000 people on his profile telling him he’s gay… and please 😀 Any food will be nice 😛 I’m starving!
I have seen old ads from the 1950’s where they made the ad look homey and the person talking talked to you not at you. Those kind of ads really got me I liked those (i’m not old enough to have even been thought of in the 50’s but they are cool) now adays ads are just shouting at you to buy buy buy.
I think I am quite distracted by Angelina.
Which stinky video hater? I get so many.
Tripple- thanks for the tip on BBC. Second- I’m working with a startup that is looking to solve that exact issue. Connecting creators with advertisers. Stay tuned!
I think haters are stupid. Unless they bring something funny or profound to the table they are probably perverts too and I keep a bottle of anti-bacterial soap around for those guys.
When I hate I try to be constructive, I’ve had a few people lash out at me when I pretend to ‘hate’ their video. lol