Let’s just get this right out… this post is going to be narcissistic. And I recognize that’s not good for my health (US News Health). Michael Humphrey of Forbes.com continues his series of YouTube personalities with an article about me titled, “Nalts: The Viral Video Whisperer Talks YouTube Dominance, Audience Analysis And Cats.” Sample paragraphs [...]
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In an interesting update on the preroll formats on the world’s largest video site, Gigaom reports that 60% of prerolls are “skippable.” After 5 seconds the viewer can jump past the ad, and advertisers pay nothing. The piece also quoted CEO Larry Page as saying that growth wouldn’t necessarily come at the expense of TV [...]
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It’s time to change the way advertising agency holding companies source video content. First some background: Advertising agency holding companies ignored the web for 5-10 years, allowing a flurry of website production companies to evolve into full-service “digital agencies of record.” They finally developed small web agencies internally, and then realized they needed to acquire [...]
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I just discovered a report published late last year on video trends observed in the 3rd quarter 2011 (ending Sept. 30). It seems we watch 30% more video when on an iPad (versus desktop). Ooyala, a service provider to media companies, tracks a mess of activity and provides some nice signals in this report (see [...]
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As the Consumer Electronic Show approaches, the “pre-game” show includes some buzz about Internet Television (ITV). We’re beginning to see better signs of a more mainstream evolution from “lean forward” to “lean back” consumption of video. It’s a race from the office to the living room and bedroom. Even “post Jobs,” Apple is the most [...]
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