Looking for some new stats on YouTube and Advertising? Here’s a roundup thanks to eMarketer, Credit Suisse, Mashable and an infographic from MDG Advertising. Some highlights: US digital video ad spending will nearly double in only four years, climbing from $4.14 billion this year to $8.04 billion in 2016. The CPM for midtier sites and [...]
Variety reports that YouTube’s most popular comedy duo, Smosh, may be making its way to television. The YouTube veterans have hit 10 million subscribers, placing them as the #1 subscribed YouTube channels. Writes Variety: Alloy Digital, the company behind the top-ranked YouTube channel, is in talks with multiple cable networks about finding a second home [...]
Online video is growing faster than any other type of consumer service offering, and by 2017 will be more popular than Facebook, Twitter and Co, according to Cisco’s new Visual Networking Index forecast and this Gigaom article. The forecast is based primarily on data use. “Bandwidth points to social networking as the world’s most popular type [...]
A very recent AdWeek article (YouTube Stars Represent Massive Media Shift) alerted me to an oped piece by Hank Green (Vlogbrothers, VidCon, etc.). It’s titled “Lessons Learned From YouTube’s $300 Million Hole.” Hank observes the success rate of the YouTube creator grants, and how most of the channels failed. Go read it. What do you think? [...]
Wow I’ve let my blog go dark. It’s like a serial killer’s basement.