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Using Serialized Video to Engage and Promote

ByNalts

LonelyBloggers.com, a dating website, has produced a video series to help create word-of-mouth marketing. Online viewers likely index highly among LonelyBlogger’s target customers. More importantly, the video series is entertaining (humorous, dramatic and sexy) and not just promotional. In this first of seven videos, a video-production team approach Kyle and his girlfriend to allow them…

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Selling Out? Cashing In? The Canadian Perpective…

ByNalts

Canadian publication “Globe and Mail” did a story about viral video: cashing in or cashing out. I’m mentioned a few times in the piece, and it’s an interesting exposition… Globetechology.com Jennifer Hollett takes on a variety of views about the appropriateness of sponsored ads. I was tickled to see Hollett digging up this old piece…

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You Won’t Get Discovered on YouTube

ByNalts

I’d like to take a moment to dispel the biggest myth of online video. Since a few “cross over” stars have been discovered on YouTube, people have begun to think that they can too. Folks, it’s like playing the lotto. You have the same chance winning whether you play or not. You won’t get discovered…

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Don’t Buy YouTube: Bloggers Debate

ByNalts

Interesting article by ZDNet’s Digital Micro-Markets (DMM) that outlines the “top 5 reasons not to buy YouTube.” Here are DMM’s reasons, and WillVideoForFood (WVFF) responses. I wanted to post this on the comments section of the ZDNet blog, but it wasn’t working for me. Watch out- WillVideoforFood (WVFF) is actually standing up for YouTube on…

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Online-Video Marketing That… Doesn’t Feel Like Advertising

ByNalts

GE launched a health campaign today on YouTube that is part of trend toward softer advertising that, I believe, will have better long-term dividends even if it’s hard to measure. GE is taking a lightly branded approach to promoting health and wellness by sponsoring a “Healthymagination” challenge among people on YouTube. There’s very subtle branding…

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Emallina: “YouTube Popularity is Hell”

ByNalts

Australian’s Emallina, one of YouTube’s first “crossover” stars, has quit her blogging career after being hacked, according to TheAge.com (via Spamroll). Reports the Age, “someone had hacked into her computer and obtained recent pictures and videos from it that had never been posted online as well as “incredibly private files.” “Every day I logged in…

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