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What Does YouTube and 27 Have in Common?

ByNalts

Steve Chen, co-founder of YouTube, is 27. Chad Hurley, the other co-founder who worked with Chen at Paypal, now employ 27 people. Think about that. Twenty seven people running the most popular site for online videos-one that streams 50 million videos a day to the 12.5 million visitors they get a month. For another of the…

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Diet Dr. Pepper Cherry Chocolate Wins Our “Viral Video Marketer of the Year Award”

ByNalts

Well actually WillVideoForFood doesn’t have a “viral video marketers of the year award,” and even if it did, we’d wait until December to give it out. Still, this “Cherry Chocolate Rain” video sponsored by Diet Dr. Pepper’s Cherry Chocolate is a near perfect case study on smart online-video marketing. First, it leverages the viral fame…

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Revver To Open API

ByNalts

According to ZDNet, Revver Co-Founder Oliver Luckett said the company has been secretly working for the last 9 months on opening the API to the world. Unlike most video sites, Revver is positioning itself as the eHarmony for for video content creators and advertisers. The company will begin offering syndication networks, hosting, tracking and ad…

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Coke Embraces Mentos Fad for the First Time

ByNalts

In a marketing decision that always perplexed me, Coke spent the better part of this year distancing itself from a cultural wave involving its product… the geysers resulting from mixing Mentos mints and Diet Coke. The Mentos team jumped on it almost reflexively — running ads behind the famed www.Eepybird.com ads via Revver and initiating…

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Make Money Via Online Videos: Revver, ClipSyndicate and MotionTV

ByNalts

Let's put aside YouTube and Google Video for a moment, and focus on video services that share advertising revenue with content creators and the websites that host the videos. I review here three sites with different business models, technology and ad serving, but they all have one thing in common. They share revenue and they're…

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