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Interactive Agency “Eats Its Own Dogfood”

ByNalts

A lot of interactive agencies are now pitching clients on the value of online video to promote products and services. But how many of them are brave enough to throw themself in the mix? At a recent “lunch and learn” for Atlanta-based “Spunlogic,” I spoke about online-video marketing to some major media and marketing companies….

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Is Google Squandering YouTube’s Potential? Yes, So…

ByNalts

“YouTube’s future is being held back is the typical innovator’s dilemma, or rather, billionaire’s dilemma,” writesAshkan Karbasfrooshan is CEO of WatchMojo.com. I included some of Karbashfrooshan’s pieces in Beyond Viral, and he’s one of the authoritative writers about the online-video industry and media monetization. Indeed YouTube is but a toy kiosk in the Google “Mall…

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Google is “Friend Not a Foe”

ByNalts

Martin Sorrell, chairman and chief executive of advertising giant WPP Group, recently used the term “Frenemy” to describe Google. But David Eun, Google’s vice president of content partnerships, is fostering a “friend not foe” approach, according to the LaTimes. Eun, the former NBC and Time Warner Inc. executive, is Google’s ambassador to the television, movie,…

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Is Yahoo TV Closing or Widening Chasm Between Online Video & Television?

ByNalts

Which online-video site is mostly likely to be part of the bridge between television and the Internet? You can fault the model, and question it’s sustainability. But Yahoo TV is well poised to leverage its partnerships with Verizon and TiVo to start serving its bite-sized video content via television sets equipped with broadband boxes. Take,…

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What Will YouTube Do When Paris Hilton Doesn’t Save Them?

ByNalts

TechCrunch’s Marshall Kirpatrick reports that YouTube tomorrow will unveil a number of branded commercial channels– including a Paris Hilton channel being featured on the homepage. This is a surprising and encouraging move from a video site that hasn’t shown any other interesting way to profit from its incredible appeal. Fox has paid an undisclosed sum…

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