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Sesame Street vs. Coke

ByNalts

The Coke contest is down to 8 submissions now that judge ZeFrank booted the one I had submitted. But there are still about 20 days for you to try. In an e-mail titled “your entry needs a little work,” ZeFrank wrote, “Unfortunately, we cannot include it on the site because your submission contains third-party content…

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Free Web Seminar: Online-Video Secrets from Steve Garfield

ByNalts

Steve Garfield,  the “Paul Revere of video blogging,” will join Pixability CEO Bettina Hein in a free 1-hour webinar on December 1, featuring latest trends in online video and related media. Topics include: The benefits of marketing with online video How to shoot video like a pro (recording, editing, exporting, etc) How to build presence…

ByNalts

The Interactive Advertising Bureau (IAB) has now proclaimed metric standards in a PDF document available here. According to the report, “These definitions are part of a larger IAB effort to stimulate video industry growth by making the reporting of metrics for agencies and advertisers across multiple media partners more consistent” Thanks to Mike Abundo of…

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The Salvador Dali of Viral Video

ByNalts

You’ve seen his Pepsi Girl. You might have caught his LonelyGirl15 assasination. But I’ll bet you haven’t seen “Pussy Choke.” Watch in amazement as the cat escapes from Davideo’s mouth. DavideoDesign in the U.K. He’s the Salvador Dali of Viral Video. He and Mrs. Davideo are creating videos with a surreal shock value that you…

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The Personal Sacrifice of Making Videos (Hunting Series)

ByNalts

People often ask how I have time to make so many short videos. The truth is, it typically takes about 1-2 hours per edited minute of a video. This depends, of course, on how packaged a video is (and packaging doesn’t always equate with the “viralness” of the piece. This time includes conceiving, scripting, shooting,…

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Not Too Late to Do a Viral Video in 2007

ByNalts

Warning: This post has a self-serving promotional element, but I still think you’ll find it entertaining. A strange thing happens to marketers in December, and it’s a phenomenon that is true for most companies in any industry. Marketers spent much of the year managing their budget tightly, asking about ROI, and squeezing vendors. Then in…