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Seven Deadly Sins of Advertising Via Viral Video

ByNalts

Show me a marketer without “viral” on her marketing plan and I’ll show you an online video site that’s profitable. Advertising offline is getting harder with time-shifted television and declining viewership, and online advertising is getting more complex with paid-search prices rising and banner click-thru’s dropping. Given the low variable cost of viral, it’s natural…

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The Internet’s New “Viral Video Villain”

ByNalts

I’ve been called everything from a sellout to Satan (this video is the best hater video I’ve ever seen, and features me with a sign “Will Video for Souls” as I transform into Lucifer). So it gives me some relief to know that the online-video community has found a new Osama. His name is Dan…

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After Fame? Be a Big Fish in a Smaller Video Pond.

ByNalts

  Like lemmings to the sea, everyone’s throttling YouTube with their stuff in hope of fame. Want a little secret? It’s hard as hell to breakout on YouTube. If you want quantity of views, you’re much better off in Google Video, Yahoo Video and some of the third-tier sites. Why? It’s the best kept viral…

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Weirder Book Comments Anyone?

ByNalts

So the book site (BeyondViral) is pretty darned live for this weeks’ official release. Now c’mon WillVideoForFood “backrowers.” You’ve done majestically on Amazon’s ratings. Let’s show David M. Scott (he’s like the Fred of social media) how fun people respond to blogs. He and Steve Garfield helped get me into Wiley’s New Rules for Social…

5 Comments

  3. Ew, why is all the text in bold now?

    That’s amazingly accurate lip syncing if he’s not for real.

  5. He’s a good imitator and also a good singer.

    To fix the bold:

    Note: I’m putting HTML tags in (parentheses) instead of proper angle brackets so that your code doesn’t get screwed up even more.

    1. Cause: Somehow you have an extra (strong) tag after “Marc’s Band” with no closing (/strong) tag anywhere.

    2a. Solution A: Edit, regular (non-HTML) view, highlight:

    Marc’s Band

    Unbold it. If you wish, re-highlight and re-bold.

    If that doesn’t work:

    2b. Solution B: Edit, HTML view, delete the extra (strong) tag by changing:

    (p)(strong)Marc’s Band(/strong)(strong)(br /)

    to:

    (p)(strong)Marc’s Band(/strong)(br /)

    3. Rejoice! Grab whichever child is closest and give them a hug.*

    *Not if it isn’t one of your children, especially if you’re doing this on a mobile device while walking alone down a crowded Manhattan street during Outlaw Biker Gang Bring Your Daughter to Work Day.

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