Marketers debate whether they should engage in online video, but there’s simply no excuse for not paying attention to what’s being said about your brand. There are good services that can do comprehensive audits (such as Buzzmetrics). But here’s the poor-man’s solution… Subscribe to your brand’s name on YouTube. If you’re Coke and you’re not…
You know, if I ever questioned whether it was worth writing an eBook (“How to Become Popular on YouTube Without Any Talent“), it’s all behind me now. Songwriter Abby Simons has made the homepage of YouTube with “Let’s Make a Collab.” For those of you new to this space, a collab (collaboration) is when several…
YouTube announced on January 30 (see YouTube blog) that UK ‘tubers can now join the Partners program and share in advertising revenue. Why do journalists often frown at this? Here’s a Texas journalist who is saddened by the idea. When I was interviewed by Fox after the program started in the US, the interviewers had…
As I mentioned in my recent eBook (“How to Become Popular on YouTube Without Any Talent“), Obama-Girl creator Ben Relles taught me about the power of blogs to get a viral video to a tipping point. Candidly, I’m usually too lazy to go searching for blogs that might like a video, and kinda hope they’ll…
Thank you, dear readers, for your help finalizing this version 1.5 of “How to Become Popular on YouTube Without Any Talent.” Honestly, if I look at this document another moment I’m going to boot. If you’re looking for my real book, “Beyond Viral,” published by Wiley & Sons in 2010, please click here. (Warning- clicking…
[NOTE- THIS POST IS OLD. FOR THE MOST RECENT VERSION OF THE BOOK, SEE THIS POST] On Friday I’m releasing a free eBook titled “How to Become Popular on YouTube Without Any Talent.” I won’t make any money for each copy downloaded, but I’ll make it up in volume. Below is a draft that still…
I learned some time ago that online video viewers aren’t the most discerning bunch. When Charles Trippy and I created a fake feud, many viewers fell “hook, line and sinker” for the drama (in which we pretended to give out each other’s cell phone numbers, which were actually numbers to the “rejection hotline.”) Here’s my…
I don’t think there’s been a video in 2007 that I’ve watched as many times as this recent discovery, “YouTube is My Life.” Seriously. I think I’m up to 19 views. It’s by ChurchofBlow (aka WeepingProphet). His real name is either Jeremiah McDonald or Bernard Smith, and he’s a former film student based near Boston….
I try to be fairly objective on this blog, but I really have no sympathy for whining photographers that hire attorneys because their photos appear for a second in a popular YouTube video. The photographers, like the writers striking, are under the delusion that they’re being deprived of their rightful income. The reality is that…
More research about online-video and television viewing. This Harris study tells us so much and yet so little. What I was hoping (based on the lead) is that it would talk about how online-video is cannibalizing, if at all, television viewing. Certainly for me I spend far more time watching video on my monitor than…