Time to test out your “is it real or fake” instincts. Watch this video where a random Verizon caller is surprised when that Verizon Wireless “Can You Hear Me Now” guy shows up with an army of Verizon people personifying the Verizon network. Is it truly candid, or is our “victim” an actor? Shaky camera…
Sophia (aka Mugglesam) goes to a Canadian Internet conference and meets the viral video genius. So fascinating to relive this day through the eyes of a shorter child than me. And if you’re marketing to kids or parents, help me understand why you wouldn’t make Sophia your spokeperson. Because otherwise she might be a tractor…
Thanks for your feedback on the attached deck. Here’s the final version, and now I have 3 minutes to get dressed and get to the meeting room. You can download it at Slideshare. | View | Upload your own
As I mentioned previously, I’m presenting “The Secrets of Viral Video Marketing” at a Yahoo! event called “Big Screen, Little Screen.” It’s this Wednesday, July 9 in Toronto, Canada. Want to review the deck and provide any suggestions? Obviously it won’t be self explanatory, but I thought I’d give you loyal WVFF readers a sneak…
Your Uncle Nalts will be talking about viral video and marketing at the Yahoo! “Big Screen, Little Screen” event July 9 in Toronto, Canada. My topic is “The Secrets of Viral Video Marketing.” The funny part is that I was a late edition because Dan Ackerman Greenberg couldn’t make it. Seriously. I couldn’t make something…
Case study time! You’re a J.C. Penney marketer and you find out that one of your recent advertisements spawned an inappropriate parody that landed on YouTube. The mock ad, in fact, was created by a NYC production company that was working for your advertisement agency (Saatchi & Saatchi). The ad shows teenagers timing themselves going…
For years I’ve written countless words about “do this” and “don’t do this” related to online video creation. Some of this applies to amateurs or pros, and some to advertisers and brands. Today’s advice pertains to three “Golden Rules”, and it’s important for all of us- but especially creators. Let’s look at the Three Biggest…
How do I miss something this viral? It’s called Terrorists Bloopers, and it’s a low-budget parody of the “Girls Gone Wild” advertisements. A funny spoof on cheesy commercials and terrorism. And the ending is worth waiting for. Here’s some fun trivia about it: It was created by a Brooklyn NYC comedy troupe named Poykpac. Here’s another…
It will take a while for online-video to substentially chang news and polotics, but we’re already well on our way. Have you cheked out the “highest ratid” and “most viewed” sections of YouTube.com? Its bloated with debates about polotecs, and it’s only going to grow between now and Novembre. Mike Gravel, the former Senator of…
I like this “Viral Video: Cashing In or Selling Out” by Jennifer Hollett (Canadian Globe & Mail), and not just because I’m featured in it. It’s actually a well-balanced view of the issues surrounding paid sponsorship and product placement. As you may know, there are two different ways to make money via online video. You…