Here’s everything you wanted to know about YouTube in 2012 courtesy of James Wedmore. Examples: 76% of marketers plan on increasing their use of YouTube and video marketing …making it the top marketing strategy to invest in for 2012. YouTube is STILL …the 3rd most visited website in the world …the 2nd Largest Search Engine…
I’ve had a few requests from readers/viewers to clarify YouTube’s evolving Partnership program, and help “up and coming” YouTube creators understand how to make money via video. As always, I’d caution YouTube video creators to keep realistic expectations on earnings– right now there are hundreds of YouTubers earning six-figure income from YouTube. But the majority…
Brightroll published its annual report about video advertising, and here are some highlights via TechCrunch. This information jives with Forrester’s prediction that online-ad spending will overtake TV in 2016. And eMarketer’s statement that online-video is the fastest-growing portion in digital advertising. Highlights: The Brightroll data comes from a survey of advertisers about how they’re approaching…
The headline is a quote by Mark Cuban, who is very rich. The full quote, as captured by Adam Kleinberg in last week’s Videonomics event in Dallas Cowboys stadium, is: “Online video is irrelevant. The top videos most days on YouTube get 250-750k views. If you got that kind of traffic on TV, you’d be…
Lately I hear childrens’ voices coming from most of our devices. And when I lose my temper, my road can be heard live in households across the globe: My 11-year-old son speaks regularly with fellow Xbox gamers all over the planet… hopefully some are actually his age. My 9-year-old son talks to his mates via…
AOL is launching an online-video hub that will feature 14 content channels and centralize AOL video in one place, according to The Chicago Tribune. “We believe that in years ahead people will want to watch television on their PCs and Blackberrys,” said AOL CEO Tim Armstrong. “Wer’e unrivaled in this new category of web-based moving…
My publisher, Wiley, just published “Video Marketing for Dummies.” It’s more aimed at small companies and focuses not just on marketing but production.
Though television may be losing viewers to online video, it continues to hold advertisers. Fewer people have been watching traditional TV channels so far this TV season, the first such decline since at least 2007. Here are some details, punctuated by my favorite “cringe worthy” quote of television versus online video. The Wall Street Journal’s Suzanne…
It was a good week for YouTubers on NBC. Key of Awesome’s Mark Douglas appeared as Ian in the “Woggles,” a PG-13 version of Australian children singers, “The Wiggles.” And “Chocolate Rain Guy” (TayZonday) gets an SNL impression by Kenan Thompson! See Buzzfeed for a collection of Woggles media or see the entire episode of “30 Rock”…
I’m just back from iMedia Connection’s Video Everywhere event in San Antonio, and a highlight was Paul Kontonis presenting a bunch of new web series. I’m not sure these are yet posted online, but this much I can say: online video production is beginning to resemble that of television. Matt Timothy (Vindico) had a visceral…