Video Marketing for Dummies

My publisher, Wiley, just published “Video Marketing for Dummies.” It’s more aimed at small companies and focuses not just on marketing but production.

My publisher, Wiley, just published “Video Marketing for Dummies.” It’s more aimed at small companies and focuses not just on marketing but production.
I was happy to hear Threadless founder and former CEO Jake Nickell on public radio’s “Markeplace” tonight, and how he was “crowdsourcing” in Threadless’ decade of business… even before there was a name for it. “Last year we paid over $1.5 million out to artists,” he told interviewer Kai Ryssdal. Designers upload their creations, and…
What do you get when you mash Sarah Silverman’s “I’m F’ing Matt Damon” with this recent AP News clip of Matt Damon droning about Sarah Palin’s character? This little video musica I’m calling “Sarah Palin is F’ing Matt Damon.” If you like it, it’s mine. If you were offended as a God-fearing Democrat or Republican,…
Most online-video sites are doing a good job of search-engine optimizing videos for Google and other search engines. If you search videos by your title or username, the link to the site should be in the first page results. There are a few things you can do to help ensure this works for you: Select…
Unknowingly I was approved as a B&H affiliate last December (I should check e-mail more often). So here’s a banner below. For those of you that don’t know, affiliate programs allow bloggers and website owners to earn some small portion of your purchase if you visit the e-commerce site via the blogger’s coded link or…
Here’s a page sporting the fine winners of the “Create Your Own Promotion” contest. NBC’s “The Office” gave amateurs 19 seconds to get your point across, and some very creative people made great use of that tight window. A few are obviously more than amateurs. Since NBC hasn’t itself figured out internet video viewing 101,…
I’m a big fan of Rhett and Link, the singing duo on YouTube who make sponsored videos that are so damned entertaining they hurt. It’s like watching MGM’s latest videos… I am both thrilled for them and ready to hang up my hat. I’ve blogged about them dozens of times, featured them in my book,…
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Um, I don’t see a link to a video!
Fixed
How much of it was copied from your book?
May I please send it to you so you can determine that?
hmmm i wonder if you would get sued if you changed the title of your book…. *wipes smarmite on this comment*
Omg I can’t believe you used the word ‘smarmiest’. I love a man with a big vocabulary.
I think that guy needs some advice from page 356. Bad editing. That video is waaaaay too long.
I bet your farts smell like rainbows and unicorns. Xoxoxoxoxoxoxoxo.
I’ll bet unicorns don’t smell nice.
This book is for Dummies. Says so right in the title.
I’m a big fan of Nalts and also a purchaser of his book last year. I also had the opportunity to work with the four co-authors of “Video Marketing for Dummies” on the production of their book. Not only are they quite complementary, but good reads. I’d add these two, plus Steve Garfield’s and Greg Jarboe’s to the video marketer’s book shelf. If you’d like a video overview of the book with a customer example, you can find it at http://www.pixability.com/pixabilitytv#pixtv20.
http://www.marketwatch.com/story/pixability-co-authors-definitive-book-on-video-marketing-2012-05-02
What kind of marketing / production does it offer?