Video Marketing for Dummies

My publisher, Wiley, just published “Video Marketing for Dummies.” It’s more aimed at small companies and focuses not just on marketing but production.

My publisher, Wiley, just published “Video Marketing for Dummies.” It’s more aimed at small companies and focuses not just on marketing but production.
TechCrunch’s “2010 year in review” featured CableTV as a “loser.” It had a funeral. Nobody came. Check it out: Losers: Huzzah! Cable companies are losing more and more subs every month! Victory! Well, sort of. Sure, pay TV companies are having a hard time holding on to subscribers, but that’s only going to mean prices will…
Yes, Virginia. You can still go viral… if you have an original idea and push production to a new level. It also helps to pay tribute to a popular video game. Here’s a video homage to Skyrim Elder Scrolls (a video game), an epic video that’s been seen more than a million times in the past…
Here’s another ranking of top video sites (by LightReading.com). I’m reminded that it’s probably time for me to update my ranking of the top revenue-sharings sites. I admire LightReading’s thorough review, but I’m surprised that it overlooked the fundamental differences in business models between these sites. I suppose LightReading is an infrastructure site that is…
Hey it’s Friday. With only one more day before the Apocalypse/Rapture begins, here are some last-minute things you can do. Hey, if you’ve been procrastinating, don’t worry. These are fairly quick ones.
Some speculation that Google/YouTube may be entering the pay-per-download or pay-per-stream… allowing people to watch advertising-free shows on their computer or web-enabled television the day after they air. Apple, as we discussed in this rather fabulous post, is also believed to be entering this space. What’s not clear is how the networks will behave… torn…
Are you a b-roll hoarder? Have hundreds of videos of quality HD video content that’s rotting away in your closet? Thanks to “10 More New Ways to Make Money Online,” here’s a tip… If you’re a digital video fanatic, turn your high-quality b-roll into bucks using stock imaging sites that also carry video footage like…
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Um, I don’t see a link to a video!
Fixed
How much of it was copied from your book?
May I please send it to you so you can determine that?
hmmm i wonder if you would get sued if you changed the title of your book…. *wipes smarmite on this comment*
Omg I can’t believe you used the word ‘smarmiest’. I love a man with a big vocabulary.
I think that guy needs some advice from page 356. Bad editing. That video is waaaaay too long.
I bet your farts smell like rainbows and unicorns. Xoxoxoxoxoxoxoxo.
I’ll bet unicorns don’t smell nice.
This book is for Dummies. Says so right in the title.
I’m a big fan of Nalts and also a purchaser of his book last year. I also had the opportunity to work with the four co-authors of “Video Marketing for Dummies” on the production of their book. Not only are they quite complementary, but good reads. I’d add these two, plus Steve Garfield’s and Greg Jarboe’s to the video marketer’s book shelf. If you’d like a video overview of the book with a customer example, you can find it at http://www.pixability.com/pixabilitytv#pixtv20.
http://www.marketwatch.com/story/pixability-co-authors-definitive-book-on-video-marketing-2012-05-02
What kind of marketing / production does it offer?