Video Marketing for Dummies

My publisher, Wiley, just published “Video Marketing for Dummies.” It’s more aimed at small companies and focuses not just on marketing but production.

My publisher, Wiley, just published “Video Marketing for Dummies.” It’s more aimed at small companies and focuses not just on marketing but production.
Thanks, MrHogg. My feelings exactly. My Best Buy strike (driven by my horrible experience with the Geek Squad) took a one-day hiatus when I couldn’t find a power cord for my Mac. It was torture walking through that place, and it gave me greater resolve to continue my strike. I would imagine Best Buy has…
Looking for some new stats on YouTube and Advertising? Here’s a roundup thanks to eMarketer, Credit Suisse, Mashable and an infographic from MDG Advertising. Some highlights: US digital video ad spending will nearly double in only four years, climbing from $4.14 billion this year to $8.04 billion in 2016. The CPM for midtier sites and…
There’s no shortage of blogs written for and by mothers. But WifeofNalts now has a new YouTube channel called “Joeymoms.” The purpose is to bring relevant content to moms in a fun, irreverent way in a delivery medium for which moms have time… video. The name was chosen for two reasons. First, there are virtually…
Surprising news from NPR about the implication of AOL buying Adap.tv. AOL is now above Google/YouTube in online-video advertising views. In ComScore’s Web video rankings for September, AOL topped Google as the property with the most video ads watched last month, with 3.7 billion views compared to the YouTube parent’s 3.2 billion. This is…
For reasons I can’t explain, I just spent the past half hour replying to comments about this video… using the word “poop” in each one.
The Webby’s announced nominees for best viral video, and here are the official honorees. Da Pit Stop: Steal This Dismantling The Bomb Dylan’s Couch Found Objects – Katie Couric Giant Midget It’s A Woman Thang itsallinyourhands.tv The Horror Congratulations! Here are the comedy shorts as well. I was an honoree last year, but I guess…
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Um, I don’t see a link to a video!
Fixed
How much of it was copied from your book?
May I please send it to you so you can determine that?
hmmm i wonder if you would get sued if you changed the title of your book…. *wipes smarmite on this comment*
Omg I can’t believe you used the word ‘smarmiest’. I love a man with a big vocabulary.
I think that guy needs some advice from page 356. Bad editing. That video is waaaaay too long.
I bet your farts smell like rainbows and unicorns. Xoxoxoxoxoxoxoxo.
I’ll bet unicorns don’t smell nice.
This book is for Dummies. Says so right in the title.
I’m a big fan of Nalts and also a purchaser of his book last year. I also had the opportunity to work with the four co-authors of “Video Marketing for Dummies” on the production of their book. Not only are they quite complementary, but good reads. I’d add these two, plus Steve Garfield’s and Greg Jarboe’s to the video marketer’s book shelf. If you’d like a video overview of the book with a customer example, you can find it at http://www.pixability.com/pixabilitytv#pixtv20.
http://www.marketwatch.com/story/pixability-co-authors-definitive-book-on-video-marketing-2012-05-02
What kind of marketing / production does it offer?