Video Marketing for Dummies

My publisher, Wiley, just published “Video Marketing for Dummies.” It’s more aimed at small companies and focuses not just on marketing but production.

My publisher, Wiley, just published “Video Marketing for Dummies.” It’s more aimed at small companies and focuses not just on marketing but production.
Marketing Consultant Toby Bloomberg (Marketing Diva Blog) is hosting a radio/podcast show on the topic of YouTube as a marketing channel. It’s live tomorrow night (Tuesday, 6:30 PM EST). I’ll be a guest along with Ben Relles, creator of the wildly viral “I Got a Crush on Obama” and Barely Political. Here are the details:…
MediaPost reports that LonelyGirl15’s jig is up. By last week, three consumer-detectives who had corresponded with “Lonely Girl” figured out that Bree’s e-mails were originating from Hollywood’s Creative Artists Agency. The revelations forced the site’s creators to finally admit the jig was up, though they have yet to reveal the entire story. “Thank you so…
Before I give you a marvelous collection of YouTube secrets, a quick aside. They say you can tell a lot about a person by the company he keeps. Could it be said that a lot can be told about your blog by the search terms that brought people to it? Check out these classy terms…
David Spark of SocialMediaBiz.net makes the case that social media isn’t all about ROI. “We’ve been trained that everything gets measured down to a sales lead. If that’s how you measure social media, then forget it,” said David Meerman Scott, author of The New Rules of Marketing and PR and World Wide Rave. Here’s my…
I’m a long-time advocate of the AppleTV, and intrigued enough by the iTV that I’ve got one on route. So what’s the difference, you ask? First check out Ryan/NewTeeVee’s coverage of AppleTV vs. Roku vs. Boxeee. Liz/NewTeeVee provides more in-depth coverage of the AppleTV/iTV. So there’s no iTV. It’s just a new version of AppleTV,…
I used to write quite often about online-video contests because for many brands, that was their online-video strategy. It’s similar today when brand’s create a Facebook page to check off that nagging “social media” objective. A lot’s changed in the past years, and Jared “The Video Contest King” has reengaged, even musters up some praise…
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Um, I don’t see a link to a video!
Fixed
How much of it was copied from your book?
May I please send it to you so you can determine that?
hmmm i wonder if you would get sued if you changed the title of your book…. *wipes smarmite on this comment*
Omg I can’t believe you used the word ‘smarmiest’. I love a man with a big vocabulary.
I think that guy needs some advice from page 356. Bad editing. That video is waaaaay too long.
I bet your farts smell like rainbows and unicorns. Xoxoxoxoxoxoxoxo.
I’ll bet unicorns don’t smell nice.
This book is for Dummies. Says so right in the title.
I’m a big fan of Nalts and also a purchaser of his book last year. I also had the opportunity to work with the four co-authors of “Video Marketing for Dummies” on the production of their book. Not only are they quite complementary, but good reads. I’d add these two, plus Steve Garfield’s and Greg Jarboe’s to the video marketer’s book shelf. If you’d like a video overview of the book with a customer example, you can find it at http://www.pixability.com/pixabilitytv#pixtv20.
http://www.marketwatch.com/story/pixability-co-authors-definitive-book-on-video-marketing-2012-05-02
What kind of marketing / production does it offer?