Video Marketing for Dummies

My publisher, Wiley, just published “Video Marketing for Dummies.” It’s more aimed at small companies and focuses not just on marketing but production.

My publisher, Wiley, just published “Video Marketing for Dummies.” It’s more aimed at small companies and focuses not just on marketing but production.
Tim, a friend from Xlntads (who also runs TastyApps), created this beta site at www.ofnalts.com. It’s pretty cool. You register for a free Username, and then you own the URL www.(insertyourname).ofnalts.com. You can then have that URL point to whatever site you like… instantly without e-mail verification. It works well when you have complicated URLs…
BusinessWeek Technology Writer Catherine Holahan writes about the “raising bar on viral web ads.” My favorite part of the article is that it turned me on to this viral campaign for Axe (called Ravenstoke). Here are some other highlights. Video viral marketing—so named because it relies on computer users to spread commercials from person to…
Mel Gibson’s “Signs” of AntiSemitism… a spoof trailer that combines clips from “The Signs” with Jewish film stars from Woody Allen to Adam Sandler.
Last night I took my first improv class at UCB Theater (founded by Amy Poehler and others in 1996). Part of the “homework” is to see two performances before the class ends and we do a show on August 30. I’ve always been enchanted by improv comics, and was especially intrigued by a former co-worker…
It wasn’t long ago that YouTube was known as the video version of early Napster. If you needed a free television show, music video, or even a featured-length movie, YouTube was your source. Now the company, under Google, has developed perhaps the most robust content ID library in the world (see YouTube business blog). It’s…
The White House Correspondents’ Association dinner is a historic break from the tension between the White House and the media covering it. This year President Barack Obama joked about a sequel to the film the King’s Speech. Here’s the video that was shared, and it’s a clever self-deprecating parody of the film, and shows rare out…
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Um, I don’t see a link to a video!
Fixed
How much of it was copied from your book?
May I please send it to you so you can determine that?
hmmm i wonder if you would get sued if you changed the title of your book…. *wipes smarmite on this comment*
Omg I can’t believe you used the word ‘smarmiest’. I love a man with a big vocabulary.
I think that guy needs some advice from page 356. Bad editing. That video is waaaaay too long.
I bet your farts smell like rainbows and unicorns. Xoxoxoxoxoxoxoxo.
I’ll bet unicorns don’t smell nice.
This book is for Dummies. Says so right in the title.
I’m a big fan of Nalts and also a purchaser of his book last year. I also had the opportunity to work with the four co-authors of “Video Marketing for Dummies” on the production of their book. Not only are they quite complementary, but good reads. I’d add these two, plus Steve Garfield’s and Greg Jarboe’s to the video marketer’s book shelf. If you’d like a video overview of the book with a customer example, you can find it at http://www.pixability.com/pixabilitytv#pixtv20.
http://www.marketwatch.com/story/pixability-co-authors-definitive-book-on-video-marketing-2012-05-02
What kind of marketing / production does it offer?