Tag Archives: Video

Online Video

Tablet Viewing is 30% Higher Than Desktop (and more stats on online-video viewing by device)

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I just discovered a report published late last year on video trends observed in the 3rd quarter 2011 (ending Sept. 30). It seems we watch 30% more video when on an iPad (versus desktop). Ooyala, a service provider to media companies, tracks a mess of activity and provides some nice signals in this report (see PDF). The company defines “conversion” as the percent of videos viewed against those displayed. I’d estimate these to be rather small (low single digits) on YouTube. But the publisher sites seem to be doing much better, with 40% to 60%. Game players take the lead with 60% which is remarkable, but probably a function of fewer content choices.

I really like this visual of the complete rate by form factor. It confirms what we’ve been saying about our tolerance for longer form when on devices beyond desktop.

Our complete rate varies fairly significant by device

P.S. Here’s some cheese.

Do you Hunker for a Chunk of Cheese?

Online Video

Most Epic Corporate Holiday Video Greeting

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Last year we celebrated the worst corporate Christmas and Holiday greetings. This year we’re celebrating the good ones. Got one? We’ve found one by Klick Health, and it deserves recognition. The sheer number of edits and costumes shows effort that is uncommon with end-of-year throw aways.

This one is interactive so you can win some loot for naming the characters.

Online Video

Two Girls and a Mechanical Deer: Axe’s New Campaign

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Axe is going quite a bit sexier this year with the “hot Christmas” video greeting card. You can personalize it on Facebook. Two girls in lingerie or bathing suits, and they’re riding a mechanical deer. I’m going to have to say it’s far more interesting than a dude in a towel… even if the special effects and quirky attitude are missing.

Axe's "Two Girls and a Deer" campaign
advertising, Video Advertising, Video Business, Viral Video, YouTube

YouTube for Entrepreneurs & Small Business

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Entrepreneurs and small businesses sometimes struggle with YouTube and online-video marketing. So I teamed with ReelSEO to write a guide called “Online Video 101: Small Business.” It’s free, and you won’t get a pesky sales call if you register and download it.

Sorry the blog’s gone a bit grey lately, but I’ve been busy posting a video each day (every time you poop). Caught the virus from Trippy at his wedding. See ’em in this playlist called “Holiday Blitz.”

YouTube

I Make a Video Everytime You Poop

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Years ago, when I was on a YouTube tear, I was posting daily videos. Most people discouraged this behavior, arguing that I should focus on quality not quantity. While both are important, I’ve let frequency suffer in pursuit of the elusive “good” video that people would share and view.

After Trippy’s wedding I decided to return to my old slogan of “making a video everytime you poop.” Here’s the playlist titled “Holiday Blitz.” By dubbing it that, I’m hoping not to pressure myself into another long-term commitment I won’t keep. But for the meanwhile, despite modest views, I’m having fun again.

So anyway that explains the minimalist posting here on the blog.

Nalts makes a video everytime you poop.
Online Video

Want Young Viewers or Responsive Viewers?

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In a study that should be of no terrible surprise, Burst media showed that although young viewers (ages 18-34) watch more online videos, we 35-54 geezers are more likely to interact with an online-video ad. This provides a word of caution to eager marketers in search of large views: don’t forget the demographic. Chart by eMarketer.

Oh and according to Auditude we’re desensitizing to video ad units: “video publishers, content owners and distributors can increase revenue potential based on viewer acceptance of ads in premium content.” (That’s code for “jack up the prerolls).

Online Video

Are You in the Online Video 15 Percent?

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Last year about 4% of us watched online video for more than 6 hours a week. In fact most of us microbinged in minutes at a time.

Now according to TVGuide, 15 percent of respondents saying they watch more than six hours of online video a week. Last year, that number was still at four percent. Sixty-two percent of all respondents said they watch more online video than just a year ago.

Advertising Specialist Burst Media‘s data is more bullish. The Burst Media Online Insights survey (PDF) has the number of people who tune in online for more than six hours a week at close to 30 percent. Almost three percent even profess watching more than 24 hours of online video per week.

So… are you in the 15 percent?

And what are we consuming? Check out this quote from Matt Wasserlauf, Executive VP, Video Platform & Services, at Specific Mediaduring an interview with Beet.TV at the recent OMMA Video conference:

“I see digital video the same way you might look at cable in the early ’80s. Lots of stations, lot of channels with nothing on,” he said.

Online Video, popular videos, Viral Video, YouTube

How To Get Views on YouTube (via Kindle)

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So you want to know how to get views on YouTube. You want to grow a vibrant YouTube channel, go viral, and become the next Ray William Johnson. Do you cheat, or choose a more proven way?

No Kindle lovers… you could read a great American classic on that sun-enabled iPad you call a Kindle. Or you could dive into some magazine article about the proliferation of germs on door handles. But here’s “How To Get Popular On YouTube Without Any Talent” right on the Kindle store. Is this a blatant promotion? Yes!

Oh it’s 34 pages long which is pretty beefy even though the image makes it look like a tomb.