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Video Sponsorship Trends: “Cashing In” or “Selling Out”

ByNalts

I like this “Viral Video: Cashing In or Selling Out” by Jennifer Hollett (Canadian Globe & Mail), and not just because I’m featured in it. It’s actually a well-balanced view of the issues surrounding paid sponsorship and product placement. As you may know, there are two different ways to make money via online video. You…

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The Attack of the Killer How-To Video Sites

ByNalts

Lately it’s “The Attack of the Killer How-To Videos Sites.” We’ve already seen ExpertVillage, Instructables, AOL’s How To, VideoJug, and of course YouTube’s How-To section. While uploading on TubeMogul.com this morning, I noticed three more sites that have surfaced. Most of these models depend exclusively on advertising revenue. While that’s a nice interim model for…

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Pratfall Spices Up Viral-Video Panel

ByNalts

So I took a deliberate spill while hosting a panel at Streaming Media East called “Creating and Promoting Amateur Videos.” Paul Kontonis, CEO of For Your Imagination, screamed like a teenage girl, but was one of few people that realized it was a joke. The fall is 1 minutes and 9 seconds in. Warning: Per…

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Ask a Ninja’s Packs Online Video Stats into 3-minute Punch

ByNalts

A little rusty on your online video statistics? AskANinja will give you most of what you need in 3 minutes. He’s also promoting his book that’s due this fall (preorder on Amazon.com). Thanks for the tip, Mike Abundo (Inside Online Video). When I was a kid I used to broadcast my radio show to my…

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Streaming Media East (NYC) on Tuesday, May 20

ByNalts

I’ll be moderating a panel for Streaming Media East tomorrow (Tuesday, May 20) at the NYC Hilton. The topic is “Creating and Promoting Amateur and Viral Videos” (A103) 1:45 PM – 2:30 PM The session explores what makes a video viral and how marketers and amateurs can promote their video using online video sites and…

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One Small Step for Video Ad Standards. One Giant Leap for Creators and Brands.

ByNalts

One of the factors that has limited the growth of online-video advertising is the production and traffic work. Mike Shields of Mediaweek reports that the Interactive Advertising Bureau this week introduced a set of guidelines to standartize online-video advertising and make the medium “easier for advertisers to buy.” The new guidelines cover three basic forms…

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Study Shows People Who Don’t Watch Online Videos Are… Boring

ByNalts

A recent study shows that the shrinking percent of US citizens that don’t watch online-video regularly are more likely (by 45%) to be boring than their video-watching counterparts. This study, mind you, is based not on a significant N or any official methodology. It’s just based on my own experience. For example, here’s a result…

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Can Amateur Online Video Power Health Community?

ByNalts

I’ve been saying for years that I’d trust 100 patients’ diagnosis and recommendations over one doctor’s. It’s the power of the masses: a large set of less educated opinions are more likely to be informative than one educated professional. As an example, I posted a video last night called “5Ks are brutal,” and described some…

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RIP for Paid Content (bring on the ads)

ByNalts

It’s pretty clear that consumers are hesitant to buy professional video content much less amateur content. Given that I’ve sold exactly 13 copies of my “best of Nalts DVD” it’s no surprise to me to see that Brightcove is abandoning its “pay for content” model: On July 31, 2008, we plan to discontinue the Pay…

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How Many of the 10 Billion Videos Viewed in February Did YOU Watch?

ByNalts

We watched 10 billion videos in February, according to ComScore yesterday. That’s a 66 percent gain from February 2007, and apparently about 73 percent of people online are watching videos. Which means the other 15 percent are losers that are too busy brushing up on their math skills. 35 percent of this activity is on…