Social-Media Guru Satire
Social-media guru parody
Online-Video Stats August 2009
Here are some more stats about online video via ComScore and MediaBuyerPlanner. Basically 161 million people watched online video in the U.S, and YouTube maintains a 40% share (followed distantly by Microsoft with 2.2%, and Hulu with even less). So when I use YouTube to refer to online video, it’s like saying “Coke” to refer…
I Proclaim Myself the Stupidest Social-Media Expert EVER
Stupid writer of stupid article about social media bullshit and hype
Stupidest Article on Social Media Ever Written
I just wrote the stupidest article about social media. It’s stupid and proud, and if you don’t read it… “you don’t get it.”
What is Social Media? Um… Just Watch This and Shut Up
Hours ago I had someone tell me they didn’t know what social media was today. My brother-in-law told me his competitors are using Twitter, and looked at me like he’d just seen a pig fly. Then I stumble into this video. And I’m, like, yoooooo…. this is the stank baby. This is social media. Oh…
Why Agencies Are Killing Social Media & What You Can Do About It
Big agencies are not finding social-media profitable or worth the hassle. How can marketers innovate? Help the agency through these challenges.
Does That YouTube Video Help or Hurt Your Brand? The Peeps Decide.
You can decide whether a random YouTube video helps or hurts a brand, simply by voting on YouTube Brandwatch (see link). Vote on videos about laptop wedgies, Bic lighter tricks, or sexy Sprite. (Source: YouTube Biz Blog). Read YouTube’s interview with Matthew Yeomans and Bernhard Warner, directors of Custom Communication. The blog is an outgrowth…
Corporations Dissintermedia Media Via YouTube
Before I left Johnson & Johnson, there was a new word I began hearing in the public-relations circles. It used to be all about “transparency,” but then the word “dissintermediate” started to surface. J&J didn’t just have a “Credo” hanging on a wall that gave lip surface to patients, physicians, nurses, employees, and shareholders. The…
Social-Media Monitoring in Real Life: 9 Beaches
So here’s a real-time gold-standard case study of social-media monitoring and action in just hours. We’re at this 9Beaches resort in Bermuda (wifeofnalts found it via The Today Show and it’s far more casual and affordable than most places in Bermuda). I did a small video this morning on my responseofnalts channel, and was planning…
Nalts in the News
Nalts in the news: Media interviews and special performances