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Viral Case Studies… Coke Zero and Gap

ByNalts

A panel at last week’s Online Media, Marketing & Advertising (OMMA) conference in NYC was titled “Campaigns that Seek Out Consumers will Fail. Campaigns that Consumers Seek Out Will Succeed.” Here are two examples of Coke and Gap viral ads — so dang fabulous you can just IMAGINE the resistance they got from their respective corporations….

Network Poaches Space-Comedy Web Series, But Changes Outfit Colors

ByNalts

The creators of ClipCritics are seeing something awfully familiar on SkyFy. The new show, “Outer Space Astronauts,” also looks so familiar to ClipCritics fans that they’ve written its creator, Chad Sahley, with congratulations. Turns out Chad, who produced “When Standup Stood Out,” has no ties with the show. But, quite coincidentally, he and his team…

Welcome to YouTube

ByNalts

YouTube recently launched a new feature where new members have the option to subscribe to featured creators. YouTube provides the video creator with an e-mail alert, and many creators have decided to create “welcome to YouTube” videos. None have been as funny as this parody done by one of my favorite online creators, ZackScott. Zack…

16 Comments

  1. An email I got last year:
    “We know you’re sick of internet celebrities getting attention for doing nothing. We’re giving you a chance to be heard and make a difference in this community. Be creative and change what buzznet means to you.”

  2. There’s something wrong with that Sally Struthers post down below. It sucks life from my machine every time I TRY to comment there. It’s evil.

  3. Now I’m confused. Don’t you aspire to be some sort of social-media douche-bag, Kevin? Or virus video maven? Or consultant to the douche-bags? Something like like? Didn’t Slater fix you up?

    Holy moley! I just noticed: yesterday the little Tubemogul counter said 101 million views and today it says 102!! Jayzus Keerist! You’re on the move faster than a Nutcheese bowel movement!

  4. I think it’s fitting that the avatar has one of those douchebag goatee things. I’m always wary when guys grow one of those. Like that David Letterman extortionist guy. Guys with those things always have something unsavory they’re hiding. Except anybody on this blog, of course.

  5. ^ Ewwwww! I want something unsavory to hide! I’ll start growing my unsavory goatee thing immediately, if not sooner!

    P.S. Kevin
    All the shit I give you for being so successful?? It’s pure jealousy, my man. Nothing else.

  6. @4 Goatees are awesome! I’ve not shaved mine off since I grew it out in June 2008.

    Kevin, you should grow your goatee back out. It looks good on you. (Great. Now NutCheese is going to yell at me for kissing your ass. Oh well, que será, será.)

  13. @12 I’m not sure who Gentleman and Jan are, but are you saying you are growing your goatee out again?

    @9 That was a pretty cool video (a bit on the long side though). I loved the throat singing and the Scheming Weasel music reminded me of Nalts’ Airport Crawling video.

  14. @13
    Thanks. And thank goodness for Kevin MacLeod’s music. I used to compose my own backgrounds in Garageband and that was WAY too time consuming! That stuff’s better left to the experts.

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