I discuss some of my experience with pranks, and when they’re funny and when they cross the line. Enjoy. And comment below. This blog has been dark for years.
Even want to see the first videos posted by some of YouTube’s most famous creators? What was Fred’s first video? It wasn’t on his Fred channel. How about the first Ray William Johnson, Annoying Orange, Shane Dawson and Smosh vieos?
I made a Delicious Stack that takes you right to them. The first videos of famous YouTubers. Enjoy.
Don’t forget the FIRST YouTube video, where 5 million people learned that “pretty much all there is to say” about elephants is that they “have really long and cool trunks.” That stuff hasn’t even begun to viralinate.
I’ve written plenty about how to become a YouTube star (see free eBook v2 and “Beyond Viral“), but today’s post is the first of a series about the persistence of some top YouTube talent. It’s one thing to break through the clutter and develop a following, but quite another thing to maintain it… the latter takes consistency, adaptability, time, ability to spot trends, endurance, patience, loads of work, and thick skin.
Yesterday I sent a note to about 20 top YouTube stars… focusing mostly on the independent acts who didn’t have a large fan base until YouTube (that excluded offline “real” stars, musicians, and production companies). If you’re interested in my e-mail to them, select “more” below.
The key question I asked them is simply, “what keeps you going.”
Now I’d like to share 3 of the early responses (part 1 of a series), and ask you WillVideoForFood readers the same question in a different way. What do YOU think separates the leading YouTube creators from the rest of us? Is it talent, consistency, interaction with fan base, variety, adaptability, omni-presence? Or is the underlying currency, as Producer Fred Seibert observed to me, “narcissism”? I don’t think Fred meant that word to carry the negative baggage, rather he presented it as a base characteristic of enduring entertainers… it’s what allows them to overcome the many barriers and exert uncompromising effort.
“What keeps me going? Simple, passion!! I am an actress, and I get to cast myself and play whatever role I want. My creativity is not dependent on knowing the right person, being at the right place at the right time, I am in control of my destiny. You have to stay positive and keep the passion that you had when you first started making videos. Being on Youtube is like being in a relationship, you have to put work into maintaining it and keeping your interest. You hit patches where you are like “Uhhhh what video should I do next.” Most of the time I have some crazy idea, but if I have to do something last minute because I have had a busy week, I do it last minute. I am determined to have a new video every Saturday and Sunday, if it means me staying up all night that is what I’ll do! Numbers shouldn’t matter, Youtube is always changing and things will go up and down. You have to do it foryou. At the end of the day, did you like the video? Are you happy with it? That is all that matters!
Thanks for asking! I think the reason is three-fold, and in no particular order. The first reason is that once web video became our primary source of income (and I’m talking almost ALL of our income from 2007-2010), we developed a business model based on fairly consistent content. So our time and energy were all focused on making videos.
The second reason is that we keep having new ideas. We keep coming up with stuff that we want to create. A related reason is that our success isn’t based on one genre. We’ve tried a lot, and a fair amount has worked. The last reason is the fact that there are two of us. We are much less likely to quit because we can motivate one another. Thanks! -Rhett
Hey man!! Hows it going on your end?! Ive been watching your unclenalts videos and I am like “dude, when did the kids get so old!!” insane! (your fam is the original tards! haha). What keeps me going? Yah, you kind of nailed it with your points but I think there are a few reasons that keep me motivated.
I’d say the community plays a HUGE part – just when I get discouraged or frustrated I go back and read the comments and it seems to pop me back in place, you know? I also think about the future and I love the fact that i’ll have these videos/days documented. We’ve been lucky enough to pretty much film Alli and I’s entire relationship (we started like 5 monthsor less after dating) so to have that means a lot to us. Also, I don’t want to say it’s really motivation but the fact that Youtube/Google pays it’s creators keeps me motivated because I can invest all of my time in it and still make a life for myself and my family 🙂 Don’t get me wrong, it’s not easy I know you posted daily (sometimes twice) for a very long time so I know you can relate. I think above all the community is the #1 source of encouragement and motivation for me…. -Charles Trippy
Coming soon: Responses I’ve already received from YouTube’s most-subscribed: WheezyWaiter, Michael Buckley, VenetianPrincess, Hank Green, KipKay, Edbassmaster.
To see my note to these peeps, click more. And don’t forget to comment yourself: what do YOU think it takes?
It’s fun to look at the early videos of some of the best-known YouTube personalities of today (and previous years). Unfortunately many have groomed their channel to eliminate some early embarrassments. Still, I’ve done my best to find some old and awkward videos from some of the top creators/channels. Please feel free to add some in the comments, because I’m too exhausted from digging these up (I haven’t figured out an easier way than scrolling page after page). Anyone want to dig up a vintage clip from their favorite creator? Find that first Shaycarl video or LisaNova?
May not be CharlesTrippy’s first video, but the one I remember (mustache safari)
BarelyPolitical’s early “Box in a Box” (satire of SNL’s “Dick in a Box”)
Here’s a video I did in October 2007 where I asked some of my favorite YouTubers to send their childhood photos. It’s funny how some have vanished, and some have gone on to great heights.
Who are the best daily video bloggers (vloggers) on YouTube? Where can you find the most interesting video creators? I have no idea, but check these folks out.
The only daily vlogger who hunts GHOSTS
Someone who is making multiple sclerosis “her bitch“
A dude who apparently drinks a lot of Red Bull and says he can kick Shaycarl and CharlesTrippy’s asses
Cooks, book reviews, psychology, philosophy, dogs, mystics, mind-reading midgets (okay the last one was a stretch)
It’s just a name we made up to refer to daily vlogs – an attempt to do videos each day for one Earth rotation around the sun. I’ve been somewhat consistent but not perfect. Urgo6667 helped popularize the name, and even set up a channel for the YouTube Orbit (click to see).
How Can I Join the YouTube Orbit?
Ping! You’re a member. It’s not exclusive. If you tag your video YTO or “YouTube Orbit” Urgo will feature it on the YT Orbit page. I’ve got a list of some of the daily vloggers on my Unclenalts subscription page, but I’m not sure it’s up to date. Hope it goes without saying you can be a daily vlogger without using the name YouTube Orbit, it’s just something some of us are using…. to refer to a group, a mission, a rotation, a thing.
I Wanted to Be In This, and Missed It! Now What?
No worries. I’ll do another montage. Just send a 15-second clip to the e-mail address on this video, and please title your video using your youtube channel name… please please please. If I don’t post a new one within a month, tell Urgo to kick my ass.
What? You’ve written a book? Where can I get it?
Well I’m glad you asked. To learn about YouTube marketing to promote yourself, company or vlog… get “Beyond Viral” at your local Barnes & Noble or Barnes. Or order on Amazon: http://www.beyondviral.com.
The channels, by order of their appearance:
http://www.youtube.com/nalts
http://www.youtube.com/unclenalts
http://www.youtube.com/theYTOrbit
http://www.youtube.com/urgo6667
http://www.youtube.com/theSweetestVegan
http://www.youtube.com/NewAgeVideos (ghost dude)
http://www.youtube.com/NicolovsVideo
http://www.youtube.com/aikitherese
http://www.youtube.com/H3ADY1313 (making MS her bitch)
http://www.youtube.com/katinatreesee (say it 3 times fast)
Fast Company’s November issue takes on the subject of online influencers, with prominent features of YouTubers, iJustine and MysteryGuitarMan. The piece provided some nice insights into the “going rate” of a weblebrity/webstar… mid-high six figure incomes with $20-$50K per sponsored videos. Sustainable?
Techcrunch took objection to the piece and brought it out back for a good-times ass whooping. And to that I shout, “fight, fight, fight” (and hope nobody kicks my ass while I get some good footage). Here’s a picture of Justine Ezarik. I’m not swiping the one of Joe Penna (MGM) because I’m too lazy.
The real surprise of the article, beyond such trivial disputes as to “what defines online influence,” is this… who would have thought that 4Chan’s “Moot” would be fairly zit free, thin, and (dare I concede without sounding perverted) handsome? Is this an elaborate plot by “Anonymous” to give Moot a fake image, torn from some J. Crew catalog or an Asian teen porn magazine?
Yeah I’d say we’ve been punked. That aint Moot. Here’s the real Moot. But you gotta love 4Chan. I’ll bet they cleverly manipulated all of the influence data, showing that Fast Company and TechCrunch are both wrong. Fight, fight, fight!
Just remember kids… I may not be in the cool crowd, but I knew them when.
The next time I speak at a conference and I ask “who’s heard of Fred?” and “who’s heard of Annoying Orange?” you’d better raise your hand. Happy Birthday to Annoying Orange, who was created by Daneboe a year ago.
In its first year of life the orange with a human mouth and face is the 10th most-subscribed YouTuber with nearly 300 million views. Can you name anyone else who was more famous at the age of one? The Lindbergh baby doesn’t count… he was 20 months when he was kidnapped.
Oh, and yeah that’s me playing the knife in my second cameo; see first knife cameo, or see my behind-the-scenes PSA about knife safety… Of course I’m not as cute as the wee wii pony or a flaming baby marshmallow with helium voice.
It’s amazing how quickly Twitter has turned from an early-adopter groupies party (mostly YouTube peeps) to a viable tool to facilitate dialogue related to industry verticals and special interests.
TweepML allows you to share a group of people you follow. And in a nice example of TweepPM’s utility, Steve Garfield (a trend setter who was vlogging before your mama heard of YouTube) created an instant “follow top online video peeps” tool.
I’m now following some people I’ve tracked in other forums (video, RSS), but never thought to stalk on Twitter. For example, the Scobleizer (Robert Scoble), who needed the plug given his paltry 100K followers.
Not sure how I landed on the top of a list that includes Ryan Seacrest, but I’m flattered nonetheless. Who’s gonna tell Steve that he missed Daisy Whitney?
My last post about TheStation made me revisit the most-subscribed YouTube “stars” and channels to see what’s changed.
Who are the most-viewed, most-subscribed and most popular people on YouTube? Here are some trends, stats and sources for additional information.
First some trends:
We’re still seeing YouTube’s “most subscribed” list (more important than “most viewed” because it eliminates one-hit wonders) largely dominated not by professionals but individuals. In the top ten list are only 3 “professional” channels (machinima, Jonas Brothers and Universal). The rest are people like Fred, Nigahiga, ShaneDawsonTV, KevJumba, WhatTheBuckShow and VenetianPrincess. These are amateurs with recurring audiences, but only some have agents.
The packaged content (CollegeHumor) is not as popular as individual creators because people continue to become active on YouTube from a social context… picking their favorites as “virtual friends” as opposed to gravitating to the best content (TheOnion). I did not think this would continue to be the case in 2009, as online-video viewing moves mainstream.
The channels that move rapidly up this “most subscribed” list are typically spawned from already-popular channels. TheStation almost immediately reached the top 20 because the collective “web stars” promoted it. Likewise, when a popular YouTuber like ShaneDawson creates a second account (ShaneDawsonTV2) it rises quickly up the ranks. The easiest way to get noticed on YouTube quickly is by appearing in a popular creator’s video, as the top creators rarely voluntarily “shout out” (advertise) someone else’s channel.
As a result of the above trend, some widely known creators like Chocolate Rain singer TayZonday are falling off the top 100 list even as his views and subscribers continues to grow. Others slip because they lose touch with their fan base, or create videos less frequently. As an example, I’m happy to get about 250,000 views per day (as Nalts)… but not happy I’m always teetering at the bottom of the top 100 list.
The mix of most-popular is primarily “vloggers” (individuals talking to the camera), followed by musicians and comedians. Broadly speaking, your chances are higher of being a most-subscribed YouTuber if you’re Asian, sexy, funny, or gay. Toss in a few curse words and some raucous content and you’re golden.
Some resources for tracking trends and stats:
YouTube allows you to rank some of the top YouTube creators in various ways. To see the 100 most subscribed, click here. To see “most viewed 100“, click here. Note that many of the “most viewed” are professionals, while the most-subscribed are often individuals (or amateurs). The difference between the two is that the latter have a regular following, while the “most viewed” are often mainstream entertainers or one-hit wonders. As an example of the difference, LisaNova (okay I have a momentary crush on her) has 260,000 subscribers, while I have 141,000. But I have more views than her (as of this writing) with 93 million to date. Which means she should really be jealous of me. Hee.
iStardom allows you to track online “weblebrities” on YouTube and other sites. For instance, I’m #51 on iStardom. Most of the top iStardom stars are also YouTube’s most popular… the iStardom top-1o list is almost identical to that of YouTube.
Anyone have any other sites I should add? Frankly I’m surprised there aren’t easier-to-find websites that collect and share data (WillofDC uses a website to report winners and losers, but I don’t know what it is.