Place Your Bets. Shark Eats Octopus. Octopus Eats Shark.

ByNalts

Put your vote in before you watch it or it’s cheating. Here it is.

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OMG a Good Article About Viral Video Marketing?

ByNalts

Oh it’s so rare when someone writes an intelligent article about online video (aka viral) marketing. And it’s pretty funny when you’ve never heard of the author but she happens to work for the digital agency you employ in your day job. Anyway, here’s “Strategies for Making Video Ads Go Viral,” by Christine Beardsell (Digitas)…

The Business of Viral Video

ByNalts

BusinessWeek Technology Writer Catherine Holahan writes about the “raising bar on viral web ads.” My favorite part of the article is that it turned me on to this viral campaign for Axe (called Ravenstoke). Here are some other highlights. Video viral marketing—so named because it relies on computer users to spread commercials from person to…

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Dr. Who BBC America Campaign: I Love It When A Plan Comes Together

ByNalts

As Hannibal used to say on A-Team, “I love it when a plan comes together.” One of the most rewarding things about participating in online-video campaigns for big brands or network shows is seeing these launch simultaneously with television and print advertisements. We call it “integrated marketing,” and it’s easy in concept and difficult but wonderful in…

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Top 10 Online-Video Predictions for 2007

ByNalts

I pulled out my crystal ball this morning, and I’m predicting the most significant online-video highlights of 2007. I’ll be citing these selectively at the end of 2007 (only those in which I was right). Okay I didn’t use a crystal ball. This video tells a better story about the process I used to arrive…