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Rick Astley Makes Come Back With “Never Gonna Give You Up”

ByNalts

Warning: YouTube prank spoiler here. If you haven’t spent some time on YouTube’s homepage today, stop reading immediately. If you have been there, you might have noticed that each of the attractive thumbnails take you to the same video. Rick Astley’s supah cheesy “Never Gonna Give You Up.” You’ve been “rickrolled.” My hats off to…

YouTube’s New Blog & Video Site for Video Creators

ByNalts

YouTube began in 2005 with a focus on community, but in recent years has logically put most of its energy into luring more viewers with frequency, becoming profitable, and attracting professional content and ads. So it’s refreshing to see the birth of “Creators’ Corner,” with has both a blog and a spot on YouTube. WillVideoForFood…

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Why Web Stars Can’t Act, and Why It Doesn’t Matter

ByNalts

A recent HBOLabs series titled “Hooking Up” has surprised people in two ways: those who expected TV/film-like acting performances from web stars have been disappointed. Those who expected another web series to be ignored were wrong.The show has had nearly 50K subscribers, and hundreds of thousands of views per episode (less for the vlogs). So…

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What’s a Media Buyer, and Why Do I Care?

ByNalts

If you’re creating online video, and hoping to make money… there’s someone holding your fate in her hands. She’s the media buyer. She decides what online sites (and possibly what online videos) a marketer uses to advertise. The media buyer role, reports B to B, used to be reserved for “newcomers or hangers-on.” Now it’s…