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How to Ensure I Don’t Win the Coke Video Contest

ByNalts

I used to shy away from online-video contests because they can be fiercly competitive and “out of my league.” But I’ve tried a few this summer, and I keep getting “runners up” or “semi finalist” without actually winning. This has happened with four contests, and it’s a damned tease. So I’ve decided to “throw” the…

Most Unusual Commercials: Cuban Gynecologist & AutoSalesman

ByNalts

I’d buy a bag full o’ shit if Rhett and Link were promoting it. They are probably the best creative duo for online-video promotions, and I’ve written about many of their promotions, from Butterfinger to Alka Seltzer. Perhaps their weirdest campaign, “I Love Local Commercials,” has the comedic pair bringing life to an otherwise boring…

They’re Afraid of Your Slush

ByNalts

This WSJ post claims it’s the death of the “slush pile.” It seems publishers like Random House once reviewed unsolicited books for consideration. Not anymore. “Getting plucked from the slush pile was always a long shot—in large part, editors and Hollywood development executives say, because most unsolicited material has gone unsolicited for good reason.” Now there’s a…