Five on Fridays (Floyd Hayes)
This is pretty interesting stuff… a summary of the week's news about advertising and gadgets. It's like this guy was creating a news summary based on my interests. I love the fragmentation of media!
This is pretty interesting stuff… a summary of the week's news about advertising and gadgets. It's like this guy was creating a news summary based on my interests. I love the fragmentation of media!
At last Hitwise does a public ranking of the online video sites. I use Hitwise in my day job (the company track about 25 million Americans web habits by buying ISP data). However I can't release any of the rankings. Now it's public! Some highlights & observations: YouTube is obviously number one- with 42% market…
I read recently that some fast-food companies are consolidating their order taking into call centers. So the next time you're in a drive thru it's possible that the person taking your order is in another state or country. Then they wire the order to your local fast-food joint. This is supposed to reduce errors, but…
Remember when FLASHY banners were hot? I used to have a pack of post-its that I'd tape over the banner so I could read without distraction. Time to buy 3M stock. About.com recently announced it will use Brightcove to stream online videos on its site. Here's what you can expect: "Nearly all of these video…
I ask my dad what medicine he's taking, and he says "the one from CVS Drugstore." You ask millennials (people born after 1980) and 33% can't name the TV networks (according to a Bolt Survey covered by ClickZ). Such is the dilemma of being a middleman between a creator and a consumer. Nobody remembers you….
If you're obsessed with making and viewing online videos, there's help available. Answer these 10 questions, and speak with your doctor if you answer "yes" to 5 or more of the following: 10. I regret any funny moment that passes which I failed to capture on video. 9. My significant-other or spouse sees my online video…
Oh, man. It was only a matter of time. The worlds of online video and multi-level marketing have collided. Check out this stunningly awkward video — click the "two minute introduction" about "EVE" (the extendable video engine." I haven't been this confused since I got drunk and went to an Amway pitch in college. "What…
The number of Internet users watching video online went up 18 percent between October 2005 and March 2006 according to a ComScore's analysis of U.S. Web users' online video viewing habits. In March, U.S. Internet users initiated a total of 3.7 billion video content streams; and we watched an average 100 minutes of video content each…
Yesterday Google announced that it would experiment with online video ads (activated at viewer's request) on websites that syndicate Google's "AdSense" ads. Bloggers had conflicting reactions. I was intrigued, and DVGuru raised an interesting point: "This is exciting news to me for one reason: there will be a lot more paid work for filmmakers." But…
Interesting news. Google will offer video ads through Adsense in a very "non-intrusive" way… meaning the visitor would have to select it before it loads (thank goodness). What I find most intriguing is that Google seems to offer this for its partners (any site that "syndicates" Google ads via Adsense to make money). But apparently…