Jump Start Your Profit with the YouTube/Revver Link

MadV is a 16-year-old illusionist that gained a rapid following on YouTube over the past month or so. To learn more, see my post today on www.Revverberation.com. MadV soon discovered that he was gaining fame but no money (YouTube is popular but doesn't pay creators). So he posted his videos on Revver, then provided links from his YouTube video comments to the URL on Revver. While hundreds of thousands were watching his clever magic tricks on YouTube, some of them followed him to Revver. That made his Revver videos some of the most popular to date.

We don't know how much MadV made on his 9 Revver videos, but my guess is that it was decent cash. Why? He brought Revver virgins to the site, and logic would hold that they click the ad frames more often than Revver regulars. Still, some of the views might have been out of curiousity, and since they probably already saw the trick on YouTube they may not have made it completely through the Revver version.

Anyway, here are the two major learnings:

1) Create killer content, and it will catch on. I emphasize "killer" because my attempt at being a diner magician didn't exactly pay off. 

2) Get famous on YouTube (where almost half of web videos are seen).

3) In comments section, try to migrate people to your Revver URL.

4) Fame on YouTube, profit on Revver.

P.S. One thing he could have done better… create an affiliate code on each video, and link YouTube viewers to his entire MadV collection on Revver.

Jimmy Kimmel Gets Bitten by Snake

snake.jpgSo there's a lot of debate as to whether this is a hoax or not, but you decide for yourself. It convinced me. Here, friends, is one of the most viral clips of the past month or so. Jimmy Kimmel Getting Bitten by a Snake.

For higher resolution but slower performance, check out the same click on DevilDucky. You may need to see it here, actually, because you'll want to watch the strike carefully to see if you believe it's a publicity stunt.

Is A 15-Second Ad Every 3 Clips Fair?

What's the tolerance for ads before online videos? I kinda like the Office Pirates model of one 15-second ad before every third video. Obviously we'd all like to watch our videos without ads, but then we'd have to pay for them or the companies would go the route of www.Chapter11TV.com.

On the continuum, iFilm is probably the most aggressive and Google Video the most laid back about ads. Think that will change? I see us moving to a model somewhere between iFilm and Google… and 15-seconds every third video seems fair.

Tin Cupping Vloggers

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A new site is helping video bloggers (vloggers) get funding for their projects. Below is a the description from the site, and here's a writeup by DVGuru on the initiative: "Have Money Will Vlog."

Traditional artists can apply for grants to make their work. Have Money Will Vlog supports videobloggers trying to do the amazing. The power of the community can fund projects on a regular basis. You easily spend $10 or more everytime you go out to see a movie…so consider donating $10 a month to a videoblog project. If we have 100 people that give $10 a month, that’s $1000. Let’s energize creators.

Soup of the Day Video Series

soup.jpgAs web videos and television videos lose their distinction, we're obviously going to see some online videos that are series. Here's the first I've uncovered. It's called "Soup of the Day" and highlights the life of Brandon Craig, a 28-year-old freelance photographer that is dating three attractive women. To understand the series, you need to visit this page, and begin with "serving one."

It's a nice marketing idea. The production and acting quality is pretty decent, so costs weren't inconsequential. So I'll be interested to see how they introduce ads or services to generate revenue.

We Like Our Dancing Videos: Napolean and Evolution of Dance

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We like our dancing videos online. In the past 6 months more than 5 million people have watched Napolean Dynamite's Dance Scene on YouTube. That makes it one of the top 10 most watched videos on the web. But nothing tops "The Evolution of Dance" by Justin Laipply. In one month, he's been seen nearly 15 million times- and it's an amusing six minutes. Justin will be on the Today Show on June 5, and here's his website.
Now here's the interesting thing. Obviously the Napolean Dynamite piece is a copyright violation, and if the studio cared they could have YouTube remove it. But actually so is Justin's piece. He can't produce or sell his clip (despite the popularity) because he'd need a license of every song. So for now he'll have to enjoy the free press and consider his dance video a gift to the universe (until one of the music studios tries to axe it).

Online-Video Marketing