Five on Fridays (Floyd Hayes)

ByNalts May 25, 2006December 20, 2009

This is pretty interesting stuff… a summary of the week's news about advertising and gadgets. It's like this guy was creating a news summary based on my interests. I love the fragmentation of media!

YouTube Uploader Gets Sued For Copyright Infringement

ByNalts July 25, 2006December 20, 2009

Sensational headline, and not yet true (that I’m aware). But it will be this summer. If you’re ripping off TV and uploading it, you can’t hide behind YouTube. Remember the Napster days when a few individuals got singled out and brought to court? We’ll soon see a few high-profile lawsuits against not YouTube but its…

YouTube Finally Discovers Ad Format It Can Monetize

ByNalts August 22, 2007December 20, 2009

In a significant first, YouTube has decided to let advertisers inject their messages inside the video frame for select content on its site (see ClickZ or MediaPost). For an interesting piece that projects revenues for YouTube, see this post by Silicon Valley Insider. For an example of the ad, see this Smosh video and watch…

How Are Online-Video Watchers Different from Abnormal People?

ByNalts July 29, 2009December 20, 2009

We online-video watchers are quite different from abnormal people (those who don’t watch). A research group queried nearly 2,000 people (representing the US census data) in April about online-video habits and preferences. The full report, created by Frank N. Magid Associates and sponsored by Metacafe, is called “Opportunities in Online Video,” and available as a…

Virally Funny VW “Fast” Campaign

ByNalts July 10, 2006December 20, 2009

Jim Meskiman (comedian and voice of JibJab) sent the following e-mail out today. This campaign rivals the Sasquatch Link’s Beef Jerkey campaign It’s just plain refreshing to watch advertising that’s entertaining. And as our television habits shift and we take control of our advertising consumption, it’s the viral video pieces that will break into our…

Killer Video | Online Video

Killer Weed

ByNalts August 20, 2006

What happens when a kid gets a little carried away with Round Up? The weed strikes back. And it’s not a pretty site. By the way- you weren’t thinking the title “Killer Weed” meant something else, were you?

When Will Preroll Ads Die?

ByNalts November 14, 2006December 20, 2009

It was a rhetorical question, but I hope preroll goes the way of pop-up ads soon. This Clickz reports that the industry consensus is that pre-rolls aren’t the solution. Kevin Newcomb reports from AdTech NYC: At present, many marketers are simply porting their TV ads online to run as pre-roll. They’re doing that not because…

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