Five on Fridays (Floyd Hayes)
This is pretty interesting stuff… a summary of the week's news about advertising and gadgets. It's like this guy was creating a news summary based on my interests. I love the fragmentation of media!
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Online Ad Spending Going Up
ByNalts
According to Borrell Associates (as reported by WebProNews): Local online video advertising will account for $371 million this year, which is 5 percent of total online ad spending. In 2012, that amount will climb to $5 billion and will account for 35 percent of local online advertising budgets, Borrell projects in its report, “The New…
Prank Vote: Decide Ernie’s Next Humiliation
ByNalts
Poor Ernie. His friendly roommates play pranks on him non-stop, and document them on PrankVote.com. We’re not sure they’re all real, but we don’t care. In Library pervert, the guys replace Ernie’s Windows startup sound with porn sounds, and then put “art” books in his bag so the alarm goes off as he leaves the library. In…
Five on Fridays (Floyd Hayes)
ByNalts
Floyd is back with another Five on Fridays, which is a very low budget piece that reviews interesting pieces of new media and advertising. Although I can't say he doesn't creep me out just a little, he finds extremely engaging photos and stories, and delivers it with an English sense of humor right from NYC….
advertising | book | marketing | Online Video | Video Advertising | Video Business | Viral Video | YouTube
Your Ad-Consuming Eyeballs Worth Less Than 99 Cents Per Month To a Video Site?
ByNalts
Could you be worth less than one dollar a month to StupidVideo? The site offers a premium service that allows you to enjoy its videos ad-free for 99 cents a month (on annual subscription, and it eliminates streaming ads only). This begs the question- is that what it’s worth to a viewer to skip ad…
Economy Pushes Advertisers to UGC (user generated content)
ByNalts
Remember my post about 10 reasons online-video advertising (the smart ways) will be recession proof? Here’s something written days later, and worth reading. Good for creators worrying about your revenue in 2009, or advertisers looking how to spread your 2009 spending… From Jack Meyers’ media report. “Marketers need to determine how they can put less money…
Networks Pretend They Can Rival YouTube
ByNalts
In meetings for more than a year, Fox, Viacom, NBC and CBS have pretended that they can coordinate to create a network-friendly online video site. Competitors partering. The enemy of my enemy is my friend. During some meetings, Viacom executives have been known to pour fake tea in plastic tea cups. When some participants don’t…