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Five on Fridays (Floyd Hayes)

ByNalts

This is pretty interesting stuff… a summary of the week's news about advertising and gadgets. It's like this guy was creating a news summary based on my interests. I love the fragmentation of media!

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Online-Video Marketing for Small Businesses

ByNalts

How can a small company take advantage of this bountiful new online-video market? They can personalize their offering, increase reach, optimize search-engine rankings, and target with greater precision. While few startups will “go viral,” entrepreneurs have a competitive advantage in their flexibility and agility. Without large bureaucracies or expensive agencies, a smaller business can leave out…

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How to Become a Web Legend (aka pseudo-faux celebrity)

ByNalts

WSJ writer Lee Gomes talked to some of the web legends about how to become famous. Here’s his article, which includes quotes from Numa Numa, EepyBird, Chocolate Rain. If you can think of an online cliche, a one-hit wonder, a 16th minute of fame…. then he interviewed ’em. “To be sure, being the latest, greatest…

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The Vaccine for Viral Video

ByNalts

As the “auteur of the awful,” who has also marketed vaccines, I believe I have a unique ability to instruct you on how to vaccinate the world from your viral video. Follow these 10 tips and I can almost guarantee you a non-viral video. Make it long. Say 5-10 minutes. Videotape yourself describing your day….

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YouTube Sketchies (and Stupid Thumbnail Ad by Dove)

ByNalts

You have until March 3 to enter your comedy video into the first round of YouTube’s Sketchies II. Corolla, leveraged popular YouTuber LisaNova to promote the contest (she was second place last year with this “LisaNova does George Bush” video). I spoke with LisaNova via phone for the first time on Saturday, when TheMightyThor1212 was good…