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Five on Fridays (Floyd Hayes)

ByNalts

This is pretty interesting stuff… a summary of the week's news about advertising and gadgets. It's like this guy was creating a news summary based on my interests. I love the fragmentation of media!

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AdWeek: Revver Tempts YouTubers With Money

ByNalts

Interesting AdWeek story “Revver Tempts YouTubers With Money.” Seems pay-for-content is starting to approach tipping point. Note- Revver is like a Paypal of online video. Not a destination, but a tool to facilitate sharing and displaying of videos for those too small to hunt down advertisers of their own but would like ad revenue. Which…

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Diet Dr. Pepper Cherry Chocolate Wins Our “Viral Video Marketer of the Year Award”

ByNalts

Well actually WillVideoForFood doesn’t have a “viral video marketers of the year award,” and even if it did, we’d wait until December to give it out. Still, this “Cherry Chocolate Rain” video sponsored by Diet Dr. Pepper’s Cherry Chocolate is a near perfect case study on smart online-video marketing. First, it leverages the viral fame…

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The DailyReel Debuts to Save You the Hunt for Good Videos

ByNalts

A new entrant to the online video space… The Daily Reel bills itself as a “news magazine that covers online video, selects the best content, and offers critical analysis from the industry’s top journalists.” This one looks for real. Here’s the “about.” Contributors include Matthew Ross (Variety), Anthony Kaufman, (indieWire, Wall Street Journal Online), Marjorie…

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YouTube Falls to #3 Online Video Site

ByNalts

According to ComScore, YouTube has slipped to the #3 site for online video viewing. This news doesn’t count as a YouTube “bubble burst,” but you may want to revise your entry in the pool. So here’s the poop according to MarketWatch’s Bambi Francisco. I’m not kidding. That’s her name: 3 out of 5 Internet users…