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How to Become a YouTube Partner: 2 Steps
I receive a lot of e-mail about how to become a YouTube Partner (where individuals can share in the advertising revenue that appears aside their videos). Some of you WillVideoForFood tribe members (Reubnick) have expressed frustration about how some are “chosen” and others aren’t (I’ve also edited this post thanks to your comments). The photos…
Recession-Proof Entertainment: Tissues in the Wind
Windy day? Got Kleenex? Try our new sport… Tissues in the Wind…
Help the Kayak “Trip Ideas” Campaign
Kayak, a travel site, has been running a “trip ideas” campaign with simple quirky 15-second ads, such as a “visit Alaska before the big oil companies do.” Or “discover a coffee before it’s available at Starbucks.” The latter I find myself playing over and over for the cappuccino echo. Here’s the lot of them. Make…
Videos We Need More Of. Videos We Need Less Of.
It’s time for WillVideoForFood’s first ever “videos we need more of” and “videos we need less of” awards. Videos We Need More Of: Candid moments of celebrities 2-minute comedies (especially based on workplace life) Comedic soundbytes on current events Girls fighting (but no getting hurt too bad) Harmless prank calls Newscasters losing their cool off…
CBS Covers “Viral Videos” and Online Advertising Implications
Here’s an interesting CBS story on viral videos and how marketers are approaching them smartly… and not so smartly. Very well produced piece. Of course I’m biased. My “Annoying Bird” made a cameo (see top middle of the frame- in green).
New Way for Amateur Videos to Cross Chasm Between “Lean Forward” and “Lean Back”
How many technomarketing cliches can I work into one headline? The majority of consumer generated video is consumed while we “lean forward” (computer). Now there’s a new way to reach those “leaning back” (television). BlipTV and Akimbo (a set-top box maker) have partnerered so Akimbo users can access the best user-generated videos. Although BlipTV isn’t…
