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Five on Fridays (Floyd Hayes)

ByNalts

This is pretty interesting stuff… a summary of the week's news about advertising and gadgets. It's like this guy was creating a news summary based on my interests. I love the fragmentation of media!

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How to Advertise in a TiVo Age

ByNalts

This EcommerceTimes article by Keith Regan (via Technewsworld) offers the following bold statement: Fifty percent of U.S. homes will have DVRs by 2010, according to Forrester Research analyst Josh Bernoff. He added that the devices will soon enter a “hypergrowth” stage and begin to spread to second and third television sets in many homes, dramatically…

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Barats & Bereta Return With 2nd Coming

ByNalts

Barats & Bereta, the most popular duo in viral video, are back. Here’s their latest video titled “The Other Son.” In this one, Barats (or Bereta) plays the role of God’s second son. I think it’s one of their finest videos since Mother’s Day because it’s hysterical and managed, I think, to avoid insulting Christianity….

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Contrived and Stealth “Viral” Campaigns Still Controversial

ByNalts

A few amateurs created a giant lego ball and videotape their friend dressed as Indiana Jones running from it down a San Francisco hill, where it crashes into a car. Of course the pieces stay intact, and the ball appears to be stryofoam dressed with legos. What’s wrong about this video? We think the fake…

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Can Google Sell Online Video Ads?

ByNalts

There’s been a lively debate recently among online-video enthusiasts about Google/YouTube’s capacity to sell display advertising. Sales people need different skill sets selling paid-search (automated, measurable, bid-based) versus display advertising (which is less measurable and more like selling television or print). To understand the distinction, see Google’s video; this is something we’ve been exploring at…